PR Account Executive - Lifestyle

Purple (APAC) Limited; Hong Kong; On-site; HKD 469,000 - 759,000; Full time

Job summary

Purple (APAC) Limited seeks a PR Account Executive - Lifestyle for its Hong Kong SAR office. You will support luxury clients, assist in press relations, manage sample logistics, and help coordinate fashion-week activities.

You will work with a fast-paced team, coordinating media outreach in Traditional Chinese, Cantonese, and English, while growing professional skills in luxury lifestyle communications.

Qualifications

• Excellent written Traditional Chinese; Cantonese and English speaking essential.
• Experience at a mid-sized PR agency in luxury environment preferred.
• Solid understanding of luxury lifestyle media and relationships.
• Ability to meet tight deadlines in a fast-paced setting.
• Fresh graduates with PR/communication background welcome.

Responsibilities

• Assist mailers sent domestically and internationally.
• Book couriers; ensure deadlines and accurate client charges.
• Support senior team in daily PR activity and fashion weeks.
• Develop and nurture press relationships via calls, emails, and meetings.
• Coordinate sample collections; trafficking with dispatch team.
• Daily media monitoring; timely client updates on press coverage.
• Pursue media coverage opportunities and product placement.
• Maintain press contacts database with updates.
• Facilitate price and image requests daily.
• Keep forthcoming editorials up to date.
• Compile monthly editorial recap reports.
• Support ad-hoc projects as requested.

Skills

Communication skills

Time management

Organizational skills

Bilingual: Chinese/English

Education

PR/Comm degree

Job description

Job Title:
PR Account Executive - Lifestyle

Reporting to:
Account Manager

Place of Work:
Hong Kong SAR

Main Duties

Global luxury communications agency PURPLE is actively seeking a bright and enthusiastic Account Executive to join the agency’s Hong Kong office, working across our high-profile luxury clients and supporting our team. The right candidate must be highly organised, have strong communication skills and be able to use their initiative to achieve exceptional results. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceeding expectations will be essential to thrive within this organization.

Responsibilities

Assist with mailers that are to be sent out domestically and internationally.

Booking couriers via online applications and phone. Make sure deadlines are kept and correct clients are being charged.

Supporting and assisting the senior team members (Senior Account Executive, Account Manager and Vice President) in the day-to-day running of PR activity for clients, as well as special projects and fashion weeks

Develop, maintain, and nurture relationships with key members of the press – via telephone, email and one on one appointments

Coordination of sample collections, from sample inventory to trafficking and mailers, working with the dispatch team to ensure the smooth running of daily press sample requests. Ensuring all samples and called back in a timely manner

Media monitoring on a daily basis and responsible for timely updates to clients on all achieved press coverage. This includes paper reviews, reviewing the client’s social media tags and monitoring key online sites daily. This also includes assisting with cuttings.

Proactively pursue media coverage opportunities with a focus on product placement in main fashion editorials and product-led news placement

Maintain and update main press contacts database accordingly to daily updates made by senior team members or industry news sites

Facilitating all price and image requests on a daily basis

Ensuring that the forthcoming editorial is kept up to date

Compiling monthly editorial report re-caps for the client

Supporting AD-HOC projects as requested

Requirements

Excellent written skill of Traditional Chinese and spoken skill of Cantonese & English is essential

Proven experience, full-time, or internship at a mid-sized PR agency within a luxury environment. (Fresh graduates with an educational background in public relations or communications are also welcome)

Demonstrate a solid understanding of and ongoing interest in luxury lifestyle.

Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.

Familiarity with the organization of press reports and press clips.

Demonstrate solid understanding of and ongoing interest in media relations and strategy

Extremely well-organized, methodical, and efficient, with strong initiative.

Excellent organisational and time management skills with an aptitude for multi-tasking