Assistant Account Manager / Assistant PR Manager

Hatch Marketing; Hong Kong; On-site; HKD 260,000 - 420,000; Full time

Job summary

Hatch Marketing in Hong Kong is seeking an organized Assistant Account Manager / Assistant PR Manager (Lifestyle) to oversee a major Harbourfront project and a diverse portfolio of lifestyle and F&B clients from our Sheung Wan studio.

You will lead day-to-day client contact, manage multi-project timelines, craft proposals, drive media outreach and KOL activations, and mentor junior staff in a fast-paced agency environment.

Qualifications

• Around 5 years of experience in PR, events, or integrated marketing.
• Agency background preferred.
• Fluent Cantonese with strong professional English proficiency.
• Excellent copywriting, editing, and stakeholder management skills.
• Strong understanding of Hong Kong media landscape and local KOL ecosystem.

Responsibilities

• Serve as the primary day-to-day contact for Harbourfront project and manage multi-account campaigns.
• Coordinate with partners, venues, and vendors for joint partnerships and activations.
• Draft, structure, and refine pitches, decks, and strategic documents for ongoing programs.
• Direct, mentor and review outputs from PR Executives and Assistants.
• Drive media outreach, press previews, and influencer activations across HK lifestyle channels.

Skills

Cantonese fluency

English proficiency

Copywriting

Media relations

KOL outreach

Project management

Stakeholder management

Job description

Assistant Account Manager / Assistant PR Manager
(PR Agency)

About the role

We are seeking a highly organized and proactive Assistant Account Manager / Assistant PR Manager (Lifestyle) to join our dynamic team in Sheung Wan. In this role, you will act as the day-to-day contact point for a major high-profile project—Harbourfront (by WestK)—while also managing a diverse portfolio of other exciting lifestyle and F&B clients.

You will oversee daily operations, lead strategic partnerships and content collaborations, keep complex multi-project timelines on track, build compelling proposals, drive media and KOL outreach, and mentor junior team members.

Key Responsibilities

Project & Account Leadership: Serve as the primary day-to-day client contact while managing project deliverables, master timelines, and campaign roadmaps across multiple accounts.

Partner & Vendor Management: Coordinate closely with external partners, venue tenants, and vendors to execute joint partnerships, venue activations, and co-marketing initiatives.

Proposal & Strategy Development: Draft, structure, and refine pitch proposals, campaign decks, and strategic documents for ongoing programs and new business pitches.

Team Supervision: Direct, mentor, and review daily output from internal PR Executives and Assistants to ensure top-tier execution and quality control.

Media & KOL Engagement: Drive high-impact media outreach, press previews, and influencer/KOL activations across local Hong Kong F&B, arts, culture, and lifestyle channels.

Qualifications and Experience

Experience: Around 5 years of experience in PR, events, or integrated marketing, with a solid agency background preferred.

Project Management: Proven track record in multi-project/client management, handling complex logistics, vendor collaboration, and professional deck preparation.

Language Skills: Fluent in spoken Cantonese, written Chinese, with strong professional English proficiency (written and spoken) is a must.

Communication & Writing: Excellent copywriting, editing, and stakeholder management skills with meticulous attention to detail.

Industry Knowledge: Comprehensive understanding of the Hong Kong media landscape, cultural sector, and local KOL ecosystem.

Attributes: Highly organized, proactive, detail-oriented, and capable of balancing competing priorities while delegating work effectively in a fast-paced agency environment.

Company Description

Hatch Marketing is an award-winning boutique PR agency in Hong Kong specializing in storytelling, strategic communications, and creative cross-industry campaigns. We are out-of-the-box thinkers with a collaborative, energetic spirit, breaking boundaries across the luxury, fashion, art, lifestyle, and F&B sectors. Our core PR expertise spans media relations, press pitching, KOL marketing, event management, social media content creation, and strategic brand consultation.

With a prestigious client portfolio including Diesel, Maison Margiela, Marni, Jil Sander, Hysan Place, Lee Gardens, L'ECOLE School of Jewelry Arts, C108 Cocktail Bar, Kowloon Shangri-La, Zolima, and MALIN+GOETZ, we craft impactful brand narratives that connect with diverse audiences.

Learn more about us at: www.hatch-hk.com