Assistant PR Manager / Senior PR Executive (Luxury Retail)

WilliamSELECT; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

WilliamSELECT seeks an Assistant PR Manager / Senior PR Executive for a top tier luxury retail client in Hong Kong. You will plan and execute PR strategies, manage media relations, social campaigns, events, and influencer partnerships in a fast-paced market.

The role requires fluent English and Chinese, with in-house luxury brand experience as an advantage. Salary and seniority will reflect experience level.

Qualifications

• Bachelor’s degree in Marketing or related disciplines.
• At least 6 years relevant experience in PR/Marketing in luxury retail.
• Good agency and media relationship management.
• Excellent communication and interpersonal skills.
• Fluent in both English and Chinese.
• Candidates with less experience will be a Senior Executive.

Responsibilities

• Support the planning and implementation of PR strategy and campaigns.
• Manage PR activities including social media campaigns, media relations & inquiries, celebrities & influencer partnerships, events.
• Prepare bilingual press releases.
• Develop social calendar and prepare content.
• Develop media and advertising campaigns.
• Manage events in the region, including both branding and client events.
• Liaise with PR agency and maintain good relationship with celebrities, KOL, media.

Skills

Communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing

Job description

My client is a Top Tier Luxury Retail Brand and they are looking for an Assistant PR Manager / Senior PR Executive to join their team.

*With In-House Luxury Brand experience is an advantage

Responsibilities:

• Support the planning and implementation of PR strategy and campaign
• Manage
• Organize and executive PR activities such as social media campaigns, media relations & inquiries, celebrities & influencer partnerships, events etc.
• Prepare bilingual press release
• Develop social calender and prepare content
• Develop media & advertising campaigns
• Manage events in the region, including both branding and client events
• Liaise with PR agency and maintain good relationship with celebrities, KOL, media

Requirement

• Bachelor’s degree in Marketing or related disciplines
• At least 6 years relevant experience in PR/Marketing in luxury retail
• Good Agency and media relationship management
• Excellent communication and interpersonal skills
• Fluent in both English and Chinese is a MUST
• Candidates with less experience will be a Senior Executive