Marketing Manager (Digital)

Selby Jennings; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Selby Jennings is hiring a Marketing Manager for a fast-growing co-living and accommodation group in Hong Kong. You will lead digital marketing and content strategy to grow brand awareness, enquiries, and occupancy across bilingual channels.

The role demands a hands-on, creative marketer who can build a strong digital presence, manage campaigns on Chinese platforms, and collaborate with universities and education partners to expand reach and drive ROI.

Qualifications

• Degree in Marketing, Communications, Business, or related field.
• Proven digital marketing, social media, and content marketing experience.
• Strong understanding of the Chinese digital ecosystem.
• Experience creating content for Chinese-speaking audiences.
• Fluent Cantonese, Mandarin, and English; Mandarin preferred.
• Experience in co-living, hospitality, or property sectors is advantageous.
• Hands-on, creative, data-driven, and fast-paced.

Responsibilities

• Lead the digital marketing and content strategy to drive occupancy and brand awareness.
• Manage campaigns targeting local and overseas students.
• Oversee Chinese channels like WeChat, Xiaohongshu, Douyin, and Weibo.
• Create bilingual content for social, website, emails, videos, and guides.
• Develop a content calendar around student lifestyle and community events.
• Analyze campaign ROI and optimize based on performance.
• Collaborate with universities and partners to expand reach.

Skills

Digital marketing

Content marketing

Social media management

Brand building

Bilingual content creation

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

WeChat

Xiaohongshu (RED)

Douyin

Weibo

Job description

We are partnering with a fast-growing co-living and accommodation business to hire a Marketing Manager to drive its digital marketing and content strategy.

This is a hands-on role suited to a creative and commercially minded marketer who understands how to build brand awareness, generate leads, and convert online audiences into residents.

Key Responsibilities

• Develop and execute the overall digital marketing and content strategy to drive brand awareness, enquiries, and occupancy.
• Lead targeted marketing campaigns focused on students studying locally and overseas.
• Manage Chinese digital and social media channels, with particular emphasis on platforms such as WeChat, Xiaohongshu (RED), Douyin and Weibo.
• Create engaging bilingual content across social media, website, email campaigns, videos, student guides, and promotional materials.
• Develop a strong content calendar around student lifestyle, accommodation, community events, neighbourhood guides, and resident experiences.
• Manage paid digital campaigns, including social media advertising, search marketing, retargeting, and lead-generation initiatives.
• Work with universities, student societies, education agents, influencers/KOLs, and other relevant partners to expand the brand's reach.
• Monitor campaign performance, website traffic, lead generation, conversion rates, and marketing ROI.
• Identify trends in the student market and continuously refine campaigns based on audience behaviour and insights.
• Support offline marketing initiatives, community events, open houses, and student engagement activities.

Requirements

• Degree in Marketing, Communications, Business, or a related discipline.
• Solid experience in digital marketing, social media, and content marketing.
• Strong understanding of the Chinese digital ecosystem and Chinese social media platforms.
• Experience creating content specifically for Chinese-speaking audiences is highly preferred.
• Strong written and spoken Cantonese, Mandarin and English, with Mandarin highly preferred.
• Experience in co-living, student accommodation, hospitality, property, lifestyle, education, or consumer-facing businesses would be advantageous.
• Hands-on, creative, data-driven, and comfortable working in a fast-paced environment.