Manager - Marketing

New World Development Company Limited; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

New World Development Company Limited is seeking a marketing leader to drive integrated campaigns across digital, content, PR, partnerships, and events. You will develop content strategies for social media, CRM, websites, and influencer collaborations to elevate brand positioning and business growth.

The role requires a track record of luxury-brand marketing, strong analytics, and fluent English and Chinese communication.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related discipline.
• 10+ years in digital marketing, content marketing, brand communications, or integrated marketing, preferably from luxury retail or premium brands.
• Proven track record in content-led and digital-first campaigns.
• Strong knowledge of social media marketing, influencer/KOL engagement, CRM, customer engagement, and brand storytelling.
• Analytical, problem-solving, and strong project management abilities.
• Excellent presentation, communication, and copywriting in English and Chinese.
• Refined luxury branding sense and passion for improving brand image and customer experience.
• MS Office proficiency; fluent in English, Cantonese, and Mandarin.

Responsibilities

• Lead integrated marketing initiatives across digital, branding, content, PR, partnerships, and events to drive brand awareness and business growth.
• Develop and execute content strategies across social media, CRM, websites, and influencer collaborations.
• Plan and deliver campaigns, events, collaborations, and activations to strengthen brand positioning and performance.
• Analyze market trends, customer insights, and campaign data to optimize ROI and growth opportunities.
• Build and maintain relationships with tenants, media, partners, agencies, and key stakeholders.
• Manage marketing budgets, external agencies, and projects for timely, high-quality execution.
• Lead, coach, and develop a high-performing marketing team.

Skills

Marketing Leadership

Digital Marketing

Content Marketing

Brand Storytelling

CRM

Customer Engagement

Analytics

Project Management

Presentation Skills

Copywriting

English

Chinese

Education

Bachelor's degree in Marketing, Communications, or Business Administration

Tools

MS Office

Job description

Responsibilities

• Lead integrated marketing initiatives across digital marketing, branding, content, PR, partnerships, and events to drive brand awareness, customer engagement, and business growth.
• Develop and execute content strategies across social media, CRM, websites, influencer/KOL collaborations, and customer touchpoints.
• Plan and deliver marketing campaigns, events, collaborations, and activations to strengthen brand positioning and commercial performance.
• Analyze market trends, customer insights, and campaign performance to optimize ROI and identify growth opportunities.
• Build and maintain strong relationships with tenants, media, business partners, agencies, and key stakeholders.
• Manage marketing budgets, external agencies, and projects to ensure timely and high-quality execution.
• Lead, coach, and develop a high-performing marketing team.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 10 years' relevant experience in digital marketing, content marketing, brand communications, or integrated marketing, preferably gained from luxury retail, premium shopping malls, hospitality, lifestyle brands, or marketing agencies.
• Proven track record in developing and executing content-led and digital-first marketing campaigns.
• Strong knowledge of social media marketing, influencer/KOL engagement, CRM, customer engagement, and brand storytelling.
• Commercially minded with strong analytical, problem-solving, and project management abilities.
• Excellent presentation, communication, and copywriting skills in both English and Chinese.
• Refined sense of luxury branding, strong aesthetic judgment, and a passion for enhancing brand image and customer experience.
• Proficient in MS Office and fluent in English, Cantonese, and Mandarin.

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