Digital Marketing Manager (Cross Border / Welcome agency background)

Gfi World; Tsuen Wan; On-site; HKD 600,000 - 900,000; Full time

Job summary

Gfi World in Hong Kong is seeking a seasoned Digital Marketing Manager with cross-border agency background to lead digital strategies across platforms including Facebook, Instagram, WeChat, Weibo, Xiaohongshu and Douyin. You will drive traffic, engagement and ROI through content, analytics and channel optimization.

You will develop annual budgets, work with cross-functional teams, and collaborate with clients and digital agencies to grow brand presence in regional markets.

Qualifications

• Bachelor Degree in Marketing or related disciplines.
• At least 7 years of digital marketing experience, agency background is a plus.
• Experience with cross-border social media channels.
• Strong written and spoken Chinese and English.

Responsibilities

• Promote brand awareness across digital channels (Facebook, Instagram, WeChat, Weibo, Xiaohongshu, Douyin) to drive engagement.
• Stay updated with trends and best practices; apply to brands.
• Measure site traffic and optimize campaigns using analytics tools (SEO, SEM, email, display, programmatic).
• Formulate annual budget and evaluate performance to improve ROI.
• Develop relationships with direct clients and digital agencies.
• Collaborate with cross-functional teams to align on customer initiatives.
• Create compelling digital content to boost traffic and conversions.

Skills

Digital marketing

Content creation

Analytics

Cross-border marketing

Bilingual Chinese/English

Education

Bachelor Degree in Marketing or related

Tools

WeChat

Weibo

Xiaohongshu

Douyin

Facebook/Instagram

Job description

Job Openings Digital Marketing Manager (Cross Border / Welcome agency background)

About the job Digital Marketing Manager (Cross Border / Welcome agency background)

Our client:

Our client is a market leader in its industry. They are looking for a high caliber Digital Marketing Manager to join their team.

Your role:

• Promote brand awareness by fully utilizing the digital marketing resources such as social media platform of Facebook, Instagram, Wechat, Weibo, Xiaohongshu, Douyin etc. to drive customer engagement
• Stay up-to-date with the latest trends and best practices and apply them to our brands
• Adopt new digital technologies and Web analytics tools to measure site traffic to optimize marketing campaigns, email marketing, social media, display, SEO, SEM and programmatic to maximize efficiency
• Formulate annual budget plan and keep evaluating the performance of respective marketing programs using data and insights to optimize campaigns and improve ROI
• Develop relationship with both direct clients & key digital agencies
• Collaborate with cross-functional teams to ensure alignment on customer initiatives
• Excellent creative writing skills for planning and writing digital content with a strong focus on driving traffic and conversion, growing audience, and boosting engagement

Requirements:

• Bachelor Degree in Marketing or related disciplines
• At least 7 years digital marketing experience, experienced in digital agency will be an advantage
• Experience digital content structure and creation
• Demonstrated knowledge in Cross Border social media channel
• Self-motivated, attentive to details and able to work independently
• Well organized and able to meet deadlines and multi-tasking
• Great team player with strong communication and presentation skills, energetic
• Excellent command in spoken and written Chinese and English