Digital Marketing Lead — Student Housing & Content Strategy

Selby Jennings; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Selby Jennings is hiring a Marketing Manager for a fast-growing co-living and accommodation group in Hong Kong. You will lead digital marketing and content strategy to grow brand awareness, enquiries, and occupancy across bilingual channels.

The role demands a hands-on, creative marketer who can build a strong digital presence, manage campaigns on Chinese platforms, and collaborate with universities and education partners to expand reach and drive ROI.

Qualifications

• Degree in Marketing, Communications, Business, or related field.
• Proven digital marketing, social media, and content marketing experience.
• Strong understanding of the Chinese digital ecosystem.
• Experience creating content for Chinese-speaking audiences.
• Fluent Cantonese, Mandarin, and English; Mandarin preferred.
• Experience in co-living, hospitality, or property sectors is advantageous.
• Hands-on, creative, data-driven, and fast-paced.

Responsibilities

• Lead the digital marketing and content strategy to drive occupancy and brand awareness.
• Manage campaigns targeting local and overseas students.
• Oversee Chinese channels like WeChat, Xiaohongshu, Douyin, and Weibo.
• Create bilingual content for social, website, emails, videos, and guides.
• Develop a content calendar around student lifestyle and community events.
• Analyze campaign ROI and optimize based on performance.
• Collaborate with universities and partners to expand reach.

Skills

Digital marketing

Content marketing

Social media management

Brand building

Bilingual content creation

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

WeChat

Xiaohongshu (RED)

Douyin

Weibo

Job description

Selby Jennings is hiring a Marketing Manager for a fast-growing co-living and accommodation group in Hong Kong. You will lead digital marketing and content strategy to grow brand awareness, enquiries, and occupancy across bilingual channels.

The role demands a hands-on, creative marketer who can build a strong digital presence, manage campaigns on Chinese platforms, and collaborate with universities and education partners to expand reach and drive ROI.