Marketing Manager

Chief Group Limited; Hong Kong; On-site; HKD 360,000 - 560,000; Full time

Job summary

Chief Group Limited is seeking an experienced Brand Marketing professional to plan and execute integrated campaigns across online and offline channels in Hong Kong. The role emphasizes strategic partnerships, events, and cross-functional collaboration to build brand presence.

The ideal candidate has 3–5 years of brand marketing experience, with at least 2 years in campaign/project management, and a strong understanding of the Hong Kong market and local culture.

Qualifications

• Bachelor’s degree required in Marketing, Communications, Business Administration or related discipline.
• 3–5 years of relevant brand marketing experience with at least 2 years in campaign/project management in Hong Kong.

Responsibilities

• Plan and execute end-to-end integrated marketing campaigns (online/offline, social media, OOH, PR, and KOLs).
• Identify and manage strategic partnerships, co-branded initiatives, cross-industry collaborations and sponsorships.
• Manage brand events, investment seminars, and experiential marketing activities; collaborate with branch teams on localized campaigns.
• Track campaign KPIs/ROI, manage budgets, and coordinate cross-functional teams and agencies for seamless execution.

Skills

Campaign strategy

Partnership negotiation

Project management

Budget control

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Job description

Brand Campaigns & Marketing: Plan and execute end-to-end integrated marketing campaigns (online/offline, social media, OOH, PR, and KOLs) to boost brand awareness and market presence in Hong Kong.

Strategic Partnerships: Identify and manage strategic partnerships, co-branded initiatives, cross-industry collaborations, and sponsorships to expand brand reach and audience engagement.

Events & Offline Activations: Manage brand events, investment seminars, and experiential marketing activities; collaborate with branch teams on localized festive and community campaigns.

Performance & Project Management: Track campaign KPIs and ROI, manage marketing budgets, and coordinate cross-functional teams and external agencies to ensure seamless execution.

Requirements & Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.

Experience: 3–5 years of relevant brand marketing experience, with at least 2 years in campaign/project management and a proven track record in Hong Kong.

Market Knowledge: Strong understanding of the Hong Kong consumer market, local culture, and marketing trends; established industry networks/partnerships are an advantage.

Skills: Strong capabilities in campaign strategy, partnership negotiation, project management, and budget control.

Languages: Excellent command of written and spoken English, Cantonese, and Mandarin.

Background: Experience in financial services, securities, FinTech, or established consumer brands is preferred.

The story of CHIEF was initiated in 1979.

CHIEF was founded with the determination to leverage sincerity, integrity, and pragmatism as the business principles. Until today, we insist that doing business is not to make the most money, but to be fair to clients. In the past 40 years persistence, CHIEF

has won the trust and support of the client and lay the cornerstones for its long-term development.

CHIEF, having overcome successive challenges and continued to develop for the past 40 years. CHIEF has won the trust and support of the clients and vigorously grown into a leading financial service provider in Hong Kong. There are over 15 business locations

cover Hong Kong Island, Kowloon and the New Territories as well as 4 Mainland China contact points connecting major cities, and 24-hour fast trading services connecting the financial markets in the world. CHIEF provides a full range of financial, investment,

and wealth management solutions to retail and corporate clients.

We still adhere to the original enthusiasm of our business, showcasing our outstanding talents, our superior culture, and our excellent services. As one of the wealth management brands highly valued by the investors, CHIEF is committed to being a role model

in the industry.

To cope with our rapid expansion, talents are needed to grow with the Group together.

To gain a better understanding our “Business” and “Company Culture”, we would invite you to know more about us through social media.

Facebook @Chief Group

Instagram @chiefgroupcareers

The story of CHIEF was initiated in 1979.

CHIEF was founded with the determination to leverage sincerity, integrity, and pragmatism as the business principles. Until today, we insist that doing business is not to make the most money, but to be fair to clients. In the past 40 years persistence, CHIEF

has won the trust and support of the client and lay the cornerstones for its long-term development.

CHIEF, having overcome successive challenges and continued to develop for the past 40 years. CHIEF has won the trust and support of the clients and vigorously grown into a leading financial service provider in Hong Kong. There are over 15 business locations

cover Hong Kong Island, Kowloon and the New Territories as well as 4 Mainland China contact points connecting major cities, and 24-hour fast trading services connecting the financial markets in the world. CHIEF provides a full range of financial, investment,

and wealth management solutions to retail and corporate clients.

We still adhere to the original enthusiasm of our business, showcasing our outstanding talents, our superior culture, and our excellent services. As one of the wealth management brands highly valued by the investors, CHIEF is committed to being a role model

in the industry.

To cope with our rapid expansion, talents are needed to grow with the Group together.

To gain a better understanding our “Business” and “Company Culture”, we would invite you to know more about us through social media.