Head of Marketing

Gravitas Recruitment Group Hong Kong; Hong Kong; On-site; HKD 1,500,000 - 2,200,000; Full time

Job summary

Gravitas Recruitment Group Hong Kong is seeking an experienced Head of Marketing to lead the regional marketing strategy across Hong Kong and the Greater Bay Area. You will drive brand awareness, customer acquisition, and sustainable growth through integrated campaigns and data-driven decision making.

Lead a local marketing team, collaborate with product, operations and compliance, manage external partners, and own the budget and performance metrics including ROI, CAC and LTV to optimise impact

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 12+ years of marketing experience in financial services, fintech, technology, or related sectors.
• Proven leadership experience managing and developing marketing teams.
• Strong knowledge of Hong Kong and Greater Bay Area markets, consumer behaviour, and media landscape.
• Hands-on experience with digital marketing and analytics tools such as Google Analytics, Meta Ads, Tableau, or similar platforms.
• Understanding of Hong Kong financial regulations and marketing compliance requirements.
• Fluent in English and Chinese; Cantonese is preferred.
• Strategic, data-driven, and commercially minded, with strong execution and stakeholder management skills.
• Thrives in a fast-paced, high-growth environment and demonstrates an entrepreneurial mindset.

Responsibilities

• Define and execute Hong Kong marketing strategies to drive brand awareness, customer acquisition, and business growth.
• Monitor market trends, customer insights, and competitor activities to identify growth opportunities and optimise campaigns.
• Lead multi-channel marketing initiatives across social media, search, email, and paid advertising to maximise engagement, conversion, and ROI.
• Develop customer acquisition, retention, referral, and influencer marketing programmes to support sustainable growth.
• Strengthen brand presence through media relations, industry events, partnerships, and PR initiatives.
• Manage corporate communications and ensure all marketing activities comply with regulatory requirements.
• Lead and develop the local marketing team while collaborating closely with product, operations, compliance, and other internal stakeholders.
• Manage external partners, agencies, media, and industry associations to support business objectives.
• Own the marketing budget and performance metrics, tracking ROI, CAC, LTV, and other key indicators to optimise marketing effectiveness.

Skills

Leadership

Digital marketing

Analytics tools

Regulatory compliance

English & Chinese

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Ads

Tableau

Job description

Key Responsibilities

Marketing Strategy & Growth

• Define and execute Hong Kong marketing strategies to drive brand awareness, customer acquisition, and business growth.
• Monitor market trends, customer insights, and competitor activities to identify growth opportunities and optimise campaigns.

Digital Marketing

• Lead multi-channel marketing initiatives across social media, search, email, and paid advertising to maximise engagement, conversion, and ROI.
• Develop customer acquisition, retention, referral, and influencer marketing programmes to support sustainable growth.

Brand & Communications

• Strengthen brand presence through media relations, industry events, partnerships, and PR initiatives.
• Manage corporate communications and ensure all marketing activities comply with regulatory requirements.

Leadership & Stakeholder Management

• Lead and develop the local marketing team while collaborating closely with product, operations, compliance, and other internal stakeholders.
• Manage external partners, agencies, media, and industry associations to support business objectives.

Budget & Performance Management

• Own the marketing budget and performance metrics, tracking ROI, CAC, LTV, and other key indicators to optimise marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 12+ years of marketing experience within financial services, fintech, technology, or related sectors.
• Proven leadership experience managing and developing marketing teams.
• Strong knowledge of Hong Kong and Greater Bay Area markets, consumer behaviour, and media landscape.
• Hands-on experience with digital marketing and analytics tools such as Google Analytics, Meta Ads, Tableau, or similar platforms.
• Understanding of Hong Kong financial regulations and marketing compliance requirements.
• Fluent in English and Chinese; Cantonese is preferred.
• Strategic, data-driven, and commercially minded, with strong execution and stakeholder management skills.
• Thrives in a fast-paced, high-growth environment and demonstrates an entrepreneurial mindset.