Assistant Marketing Manager

TUMI Genomics LLC; Hong Kong; On-site; HKD 550,000 - 800,000; Full time

Job summary

Jobtailor in Hong Kong is seeking a senior marketing lead to develop and execute an integrated plan across PR, events, social media, and media advertising, aligned with regional and global direction to drive brand desirability.

You will work with CRM and E-Commerce, lead digital initiatives, manage agencies, monitor ROI, and report on marketing performance, while maintaining brand consistency across channels.

Qualifications

• Degree in Marketing is required.
• 5–8 years’ experience in luxury/premium/beauty/FMCG with regional exposure; strong media & KOL network is a plus.
• Well-rounded marketing experience (ATL, BTL, Digital); hands-on with social media, SEO/SEM, and web analytics.
• Strong sense of responsibility with excellent communication, problem-solving skills, and a can-do attitude.
• Proven ability to influence without authority and balance country needs effectively.
• Self-motivated, results-driven, and collaborative; strong ownership and consumer-centric mindset.
• Solid commercial acumen with ability to drive KPIs and evaluate campaign ROI and performance.
• Experience managing agencies and tight launch timelines; able to work under pressure with strong communication skills.
• Proficient in written and spoken English and Chinese (including Mandarin).

Responsibilities

• Establish an integrated marketing plan inclusive of PR, events, social media, top and medium funnel of media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.
• Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.
• Drive all events efforts including press days, trunk shows, customer events and special projects.
• Proactively initiate product seeding, event sponsorship, joint promotion, and collaboration opportunity with right partners.
• Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.
• Optimize content considering SEO and Web Analytics for social and commerce platforms (Meta, Google, Tiktok, WeChat, Red Book etc.).
• Closely work with the regional marketing team, build the brand awareness, and maintain the clear and strong brand positioning by implementing HQ guidelines for the brand essence and brand growth.
• Work closely with the Retail, E-Commerce, and CRM teams to monitor sales performance, evaluate the executed or ongoing marketing programmes.
• Maintain brand consistency and excellence across different channels and target audiences.
• Stay up to date with retail market trend, consumer, and competitors to propose relevant and innovative solutions.
• Produce regular marketing reports for management decision.
• Regional Alignment – Propose a monthly “market insights” touchpoint with regional team.
• PR Agency RFP Timeline – Set a Q4 2026 milestone to shortlist 2027 agencies.

Skills

Marketing

Campaign Management

Digital Marketing

SEO/SEM

Analytics

Education

Degree in Marketing

Job description

Responsibilities

• Establish an integrated marketing plan inclusive of PR, events, social media, top and medium funnel of media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.
• Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.
• Drive all events efforts including press days, trunk shows, customer events and special projects.
• Proactively initiate product seeding, event sponsorship, joint promotion, and collaboration opportunity with right partners.
• Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.
• Optimize content considering SEO and Web Analytics for social and commerce platforms (Meta, Google, Tiktok, WeChat, Red Book etc.).
• Closely work with the regional marketing team, build the brand awareness, and maintain the clear and strong brand positioning by implementing HQ guidelines for the brand essence and brand growth.
• Work closely with the Retail, E-Commerce, and CRM teams to monitor sales performance, evaluate the executed or ongoing marketing programmes.
• Maintain brand consistency and excellence across different channels and target audiences.
• Stay up to date with retail market trend, consumer, and competitors to propose relevant and innovative solutions.
• Produce regular marketing reports for management decision.
• Regional Alignment – Propose a monthly “market insights” touchpoint with regional team.
• PR Agency RFP Timeline – Set a Q4 2026 milestone to shortlist 2027 agencies.

Requirements

• Degree in Marketing or related disciplines
• 5–8 years’ experience in luxury/premium/beauty/FMCG with regional exposure; strong media & KOL network is a plus
• Well-rounded marketing experience (ATL, BTL, Digital); hands-on with social media, SEO/SEM, and web analytics
• Strong sense of responsibility with excellent communication, problem-solving skills, and a can-do attitude
• Proven ability to influence without authority and balance country needs effectively
• Self-motivated, results-driven, and collaborative; strong ownership and consumer-centric mindset
• Solid commercial acumen with ability to drive KPIs and evaluate campaign ROI and performance
• Experience managing agencies and tight launch timelines; able to work under pressure with strong communication skills
• Proficient in written and spoken English and Chinese (including Mandarin)