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Herbalgy Pharmaceutical Limited in Hong Kong is seeking a Marketing Manager/Senior Marketing Manager to lead integrated strategy, drive campaign excellence, and unlock growth across markets. You will oversee a diverse brand portfolio and develop marketing plans aligned with commercial goals.
The role requires market analysis, competitive benchmarking, and collaboration across functions to launch products and execute channel strategies.
Herbalgy is looking for a dynamic, commercial, and growth-oriented Marketing Manager to lead integrated strategy, drive campaign excellence, and unlock new market potential. You will oversee a diverse brand portfolio, developing and executing marketing strategies aligned with commercial and brand goals. Furthermore, you will play a pivotal role in analyzing market trends, competitor moves, and customer insights to uncover growth opportunities and optimize campaign results.
Key responsibilities
Architect and execute data-driven marketing roadmaps and integrated campaigns that directly accelerate brand equity, market share, and revenue targets.
Conduct ongoing competitive benchmarking and consumer trend analysis to identify untapped channel opportunities and formulate high-yield go-to-market strategies.
Collaborate seamlessly across key operational and commercial business functions to drive synchronized product launches and unified channel execution.
Track key performance indicators (KPIs), evaluate campaign return on investment, and deliver data-backed recommendations to executive leadership.
Champion modern marketing technologies, digital trends, and creative storytelling to elevate brand engagement and consumer touchpoints.
Qualifications & Requirements
Bachelor's Degree in Business, Marketing, Communications, or a related commercial discipline.
6-8 years of progressive experience in brand management or consumer marketing.
Self-motivated problem-solver who combines creative strategy, meticulous attention to detail, and resilience to consistently achieve business targets.
Strong commercial acumen with expertise in analyzing market trends, sales KPIs, and campaign ROI to guide commercial strategy and pricing.
Proven record in launching integrated marketing campaigns that drive sales pipeline and revenue growth across digital and retail channels.
Excellent written and spoken English and Chinese (Cantonese and Mandarin).
What We Offer:
We provide a competitive remuneration package, public holidays, medical insurance, career advancement opportunities for the right candidate.
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