Marketing Manager

Cantab Star Education Limited; Hong Kong; Hybrid; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid working arrangement

Paid annual leave

Birthday leave

Full medical insurance

Job summary

Big Bang Academy is seeking a high-impact marketing leader to oversee the Marketing Department for its B2C operations. You will drive customer acquisition, brand expansion, and marketing excellence across markets while ensuring the brand remains aspirational and authentic.

You will act as both architect and executor — crafting strategy, inspiring teams, and delivering measurable outcomes with hands-on involvement.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5–8 years of proven success in B2C marketing leadership, preferably in education, FMCG, or consumer lifestyle sectors.
• Hands-on expertise with digital marketing, CRM, marketing analytics, and marketing automation tools.
• Exceptional leadership, communication, and stakeholder management skills.
• Entrepreneurial, ambitious, results-oriented — thrives in a fast-growth, mission-driven environment.

Responsibilities

• Develop and lead an integrated B2C Marketing strategy that drives rapid growth, strong retention, and brand excellence
• Lead, mentor, and inspire the Marketing team, cultivating a culture of accountability, agility, and innovation
• Build the function to be data-driven yet creatively bold — combining analytics with storytelling for measurable impact
• Partner closely with Sales to ensure consistency between lead generation, conversion, and customer experience
• Oversee integrated campaigns that balance performance marketing with brand storytelling
• Champion brand consistency across all materials, channels, events, and customer touchpoints
• Manage and optimize paid, owned, and earned media to drive awareness and acquisition
• Lead content marketing and creative direction to elevate Big Bang Academy as a premium education brand
• Own public relations and brand communications, driving positive media visibility, awards, and thought leadership presence

Skills

Customer acquisition

Brand strategy

Leadership

Digital marketing

CRM & analytics

Content marketing

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Marketing automation

Job description

Big Bang Academy is a mission-driven STEAM and AI education company helping children discover curiosity, confidence, and a love of learning. We operate five centres in Hong Kong and one centre in China. Our culture is anchored in Delivering Excellence, Thinking Like a Scientist, Being Candid and Open-Minded, Learning and Unlearning, and Being Customer Obsessed. We are building a high-performing team that takes ownership, communicates with clarity, and continuously improves how we work.

The Role

This is a high-impact leadership role overseeing the Marketing Department for our B2C operations. You will drive customer acquisition, brand expansion, and marketing excellence across multiple markets, while ensuring our brand remains aspirational and authentic.

You will act as both architect and executor — crafting strategy, inspiring teams, and getting hands-on to deliver measurable outcomes.

Key Responsibilities

Develop and lead an integrated B2C Marketing strategy that drives rapid growth, strong retention, and brand excellence

Lead, mentor, and inspire the Marketing team, cultivating a culture of accountability, agility, and innovation

Build the function to be data-driven yet creatively bold — combining analytics with storytelling for measurable impact

Partner closely with Sales to ensure consistency between lead generation, conversion, and customer experience

Marketing, Branding & Communications

Oversee integrated campaigns that balance performance marketing with brand storytelling

Champion brand consistency across all materials, channels, events, and customer touchpoints

Manage and optimize paid, owned, and earned media to drive awareness and acquisition

Lead content marketing and creative direction to elevate Big Bang Academy as a premium education brand

Own public relations and brand communications, driving positive media visibility, awards, and thought leadership presence

Lead Generation & Conversion

Drive qualified lead generation to support monthly and quarterly revenue targets

Optimize the marketing funnel to maximize lead quality, volume, and conversion rates

Work cross-functionally with the Sales team to ensure smooth handoff and follow-through on marketing-generated leads

Identify and experiment with new marketing channels and tactics to boost customer acquisition efficiency

Partnerships & Community Growth

Build and manage key external partnerships (schools, enrichment centers, media outlets, complementary brands) to drive brand reach and new customer acquisition

Develop co-branded campaigns and activations that strengthen community engagement and parent brand loyalty

Identify and nurture influencer or ambassador partnerships that align with brand tone and values

Operations & Analytics

Manage and maximize the marketing budget for optimal ROI and cost efficiency

Establish a measurement framework for all campaigns — tracking acquisition cost, conversion rates, and customer lifetime value

Work cross-functionally with Product, Sales, and Operations to align messaging, campaign timing, and post-sale customer experience

Continuously test, learn, and iterate to improve marketing effectiveness

What We're Looking For

Bachelor's degree in Marketing, Business, Communications, or related field

5–8 years of proven success in B2C marketing leadership, preferably in education, FMCG, or consumer lifestyle sectors

Strong track record of driving customer acquisition and supporting revenue growth through marketing initiatives

Passion for building beautiful brands with both creative flair and performance precision

Hands-on expertise with digital marketing, CRM, marketing analytics, and marketing automation tools

Exceptional leadership, communication, and stakeholder management skills

Skilled at balancing strategic direction and operational hustle — not afraid to get into the details

Entrepreneurial, ambitious, results-oriented — thrives in a fast-growth, mission-driven environment

What We Offer

High-growth leadership opportunity in one of Asia's fastest-growing edtech companies

Clear career progression and professional development pathway

Access to cutting-edge educational innovation and global collaborations

Performance-based incentives with competitive base compensation

Hybrid working arrangement and flexible environment

Paid annual leave, birthday leave, and full medical insurance