Marketing Lead

EMCD; Hong Kong; On-site; HKD 942,000 - 1,413,000; Full time

Job summary

EMCD is seeking a hands-on Marketing Lead to drive growth across the USA, LATAM, and CIS markets. You will own go-to-market strategies, customer acquisition, and marketing performance, collaborating with cross-functional teams to deliver measurable business results.

In this role you will build data-driven plans, manage budgets, optimize CAC and ROI, and lead launches for mining products and features. A proactive, international marketer with strong analytical skills will excel.

Qualifications

• 5+ years of experience in marketing, growth marketing, or product marketing.
• Proven track record in performance marketing, demand generation, and customer acquisition.

Responsibilities

• Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS.
• Drive customer acquisition and lead generation in collaboration with Sales and Business Development.
• Identify and test new growth channels to achieve measurable business impact.
• Lead marketing launches for new mining products and features, including positioning and channel strategy.
• Strengthen EMCD's brand presence across mining media and digital channels.
• Manage marketing budgets, CAC, ROI, and conversion rates across regions and channels.
• Build data-driven marketing processes with attribution, funnel analytics, CRM tracking, and dashboards.
• Coordinate with PR, SEO, SMM, Design, Content, Events, and Analytics to deliver integrated initiatives.
• Develop retention, reactivation, and upsell programs with the CRM team to boost miner engagement.

Skills

Growth marketing

Performance marketing

Go-to-market strategy

Cross-functional collaboration

Analytics

International markets

Job description

EMCD is a global crypto technology company building an ecosystem of innovative products and services.

We are looking for a Marketing Lead to drive growth across the USA, LATAM, and CIS markets.

In this hands-on role, you will own go-to-market strategies, customer acquisition, and marketing performance, working closely with cross-functional teams to deliver measurable business results.

Key Responsibilities

• Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with business growth and revenue targets.
• Drive customer acquisition and lead generation, working closely with Sales and Business Development teams to attract and convert miners.
• Identify, test, and scale new growth channels and marketing opportunities, focusing on measurable business impact.
• Lead marketing launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis.
• Strengthen EMCD's brand presence and visibility across mining media, industry communities, and digital channels.
• Manage marketing budgets and optimize campaign performance, CAC, ROI, and conversion rates across regions and channels.
• Build data-driven marketing processes, including attribution, funnel analytics, CRM tracking, and performance dashboards.
• Coordinate cross-functional teams, including PR, SEO, SMM, Design, Content, Events, and Analytics, to deliver integrated marketing initiatives.
• Develop retention, reactivation, and upsell initiatives in collaboration with the CRM team to increase miner engagement and lifetime value.
• Track and report key marketing metrics, campaign performance, and business results to senior leadership.

Requirements

• 5+ years of experience in marketing, growth marketing, or product marketing.
• Experience in crypto, Bitcoin mining, fintech, or hardware/infrastructure-related industries.
• Proven track record in performance marketing, demand generation, and customer acquisition, supported by measurable results.
• Strong analytical skills and experience working with CAC, LTV, ROI, conversion funnels, attribution, and marketing dashboards.
• Experience developing and executing marketing strategies across international markets.
• Ability to identify growth opportunities, prioritize initiatives, and deliver results in a fast-paced environment.
• A proactive, hands-on approach with strong ownership and cross-functional collaboration skills.

Nice to Have

• Understanding of the Bitcoin mining ecosystem, including mining pools, hashrate, ASICs, hosting, and miner economics.
• Established network within mining media, industry communities, or among crypto and mining KOLs.
• Experience in B2B marketing and account-based marketing targeting large clients.
• Knowledge of the US mining market.
• Spanish language skills.

What Makes This Role Exciting

• International growth: Drive EMCD's expansion into key global mining markets, including the USA and LATAM.
• Real business impact: Directly influence miner acquisition, connected hashrate, and revenue growth.
• Ownership and autonomy: Take the lead in shaping marketing strategies, testing new approaches, and driving execution.
• Challenging opportunities: Discover new growth channels and build effective marketing strategies in a rapidly evolving industry.
• Cross-functional collaboration: Work closely with business leaders, product teams, and marketing specialists to turn ideas into results.

Join EMCD and help shape the future of Bitcoin mining worldwide!