Marketing Insights & Strategy Manager

Swire Properties Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Swire Properties Limited in Hong Kong is seeking a seasoned Research and Evaluation professional to turn consumer, retail, and market data into actionable insights. You will analyse findings, footfall trends, and market intelligence to prepare reports, presentations, and strategic recommendations for stakeholders across the business.

Working closely with internal teams and external partners, you will manage research projects, evaluate portfolio performance, and support consumer studies and

Qualifications

• Experience in business analysis and market research methodologies with strong analytical skills.
• Proficiency with MS Office tools (including Excel) for data handling and reporting.
• Familiarity with data querying languages (SQL, Python) is advantageous.

Responsibilities

• Content Development: Synthesize analytical findings, footfall trends, and market intelligence into content for stakeholders.
• Reporting Synthesis: Consolidate reports and translate data into clear, actionable insights.
• Project & Vendor Management: Coordinate end-to-end research projects and manage relationships with external vendors.
• Marketing Evaluation & Data Management: Evaluate marketing performance of the retail portfolio and maintain research data tools.
• Strategic Communications: Support interdepartmental stakeholders with consumer research insights.
• Execution of Initiatives: Drive ad-hoc research studies and consumer initiatives.

Skills

Market research

Data analytics

Business analysis

Stakeholder communication

SQL

Python

Excel

Education

Bachelor's degree

Tools

SQL

Python

Job description

Swire Properties Limited in Hong Kong is seeking a seasoned Research and Evaluation professional to turn consumer, retail, and market data into actionable insights. You will analyse findings, footfall trends, and market intelligence to prepare reports, presentations, and strategic recommendations for stakeholders across the business.

Working closely with internal teams and external partners, you will manage research projects, evaluate portfolio performance, and support consumer studies and