Assistant Marketing Manager - Research and Evaluation

Swire Properties Limited 太古地產有限公司; Hong Kong; On-site; HKD 357,000 - 536,000; Full time

Job summary

Swire Properties Limited 太古地產有限公司 is seeking an Assistant Marketing Manager - Research and Evaluation to transform consumer, retail, and market data into actionable business insights. You will analyse research findings, footfall trends, and market intelligence to develop reports, presentations, and strategic recommendations for stakeholders across the business.

You will manage research projects, evaluate marketing and portfolio performance, identify growth opportunities through data and

Qualifications

• Minimum 6 years of experience in business analysis, data analytics, market research, or consumer insights.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with research methodologies (quantitative and qualitative) and report development.

Responsibilities

• Content development: synthesize analytical findings and market intelligence into business insights.
• Reporting synthesis: consolidate reports into clear, actionable summaries for stakeholders.
• Project & vendor management: coordinate research projects and manage external partners.
• Marketing evaluation: assess portfolio performance and use analytics tools to identify growth opportunities.
• Strategic communications: support cross‑departmental communications on consumer research.
• Initiatives: assist with ad-hoc studies and special research projects.

Skills

Market research

Data analytics

Business analysis

Stakeholder communication

Attention to detail

Education

Bachelor's degree in Business, Marketing, Statistics, Economics, Data Science, Social Sciences or related fields

Tools

MS Office (Excel)

SQL

Python

Job description

Assistant Marketing Manager - Research and Evaluation

We are Makers - people who care deeply about shaping places where life, work and nature can flourish together. Grounded in our heritage and united by a culture of trust and respect, we dare to take on ambitious ideas and turn them into something real - thoughtfully, collaboratively, and with care for the communities we serve. Our people are at the heart of it all: free to be themselves, driven to make a difference, and inspired to create alongside others. Brick by brick, we build vibrant, inclusive spaces that stand the test of time - because real progress comes from people who choose to make it happen.

Join our Research and Evaluation team and help transform consumer, retail, and market data into actionable business insights. You will analyse and interpret research findings, footfall trends, and market intelligence to develop reports, presentations, and strategic recommendations for stakeholders across the business. Working closely with internal teams and external research partners, you will manage research projects, evaluate marketing and portfolio performance, identify growth opportunities through data and analytics, and support consumer studies and special initiatives that inform business strategy and decision-making.

RESPONSIBILITIES

Content Development: Support the content development initiative of the team. Synthesise analytical findings, footfall trends, and market intelligence into various forms of content that would enhance key stakeholders' understanding of market trends and business opportunities.

Reporting Synthesis: Consolidate regular and ad-hoc reports, translating disparate data into clear and actionable insights to keep internal audiences well-informed of the business situations.

Project & Vendor Management: Coordinate end-to-end research and evaluation projects, managing relationships with external research vendors, agencies, and data partners to ensure research deliverables meet quality standards and corporate priorities.

Marketing Evaluation & Data Management: Evaluate the marketing performance of the retail portfolio. Maintain and optimise the use of research data and analytics tools to generate business insights, identify growth opportunities, and support business decision-making.

Strategic Communications: Support strategic communications for key business initiatives across interdepartmental stakeholders (including Portfolio, Marketing, Leasing, and Senior Leadership), serving as an internal business partner on consumer research.

Execution of Initiatives: Support the team in driving special and ad-hoc initiatives, consumer studies, and different research and evaluation assignments.

REQUIREMENTS

Experience: Minimum 6 years of relevant experience in business analysis, data analytics, market research, or consumer insights within an in-house or agency setting.

Education: Bachelor's degree in Business, Marketing, Statistics, Economics, Data Science, Social Sciences or related fields.

Market Research Expertise: Proficiency in business analysis and market research methodologies, including quantitative and qualitative approaches. Exceptional analytical skills and attention to detail, with the ability to translate data into actionable insights.

Technical Know How: Strong knowledge of MS Office tools (including Excel) for data handling, reporting, and visualisation. Hands-on experience with data tools and utilising AI for maximising productivity; familiarity with SQL, Python, or other data querying languages is highly advantageous.

Industry Experience: Knowledge of retail, consumer goods, property management, hospitality or shopping mall sectors in Hong Kong or the Chinese Mainland is preferred.

Growth Mindset: Strong business acumen with a proactive, solution-oriented mindset and a passion for continuous learning.

Languages: Excellent communication and interpersonal skills in Cantonese, English, and Mandarin.

BEHAVIOURAL COMPETENCIES

Decision Quality

Business Acumen

Drives for Results

Ensures Accountability

Communicates Effectively

Situational Adaptability

WHY CHOOSE US

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

Established in Hong Kong in 1972, we have investments across Hong Kong, the Chinese Mainland, Singapore and the US. Adhering to our core values of integrity, originality, long-term focus and quality, we aim to create sustained value by developing and managing large-scale mixed-use projects that serve as focal points of the surrounding urban areas.