Assistant Marketing Manager - Research and Evaluation

Swire Properties Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Swire Properties Limited in Hong Kong is seeking a seasoned Research and Evaluation professional to turn consumer, retail, and market data into actionable insights. You will analyse findings, footfall trends, and market intelligence to prepare reports, presentations, and strategic recommendations for stakeholders across the business.

Working closely with internal teams and external partners, you will manage research projects, evaluate portfolio performance, and support consumer studies and

Qualifications

• Experience in business analysis and market research methodologies with strong analytical skills.
• Proficiency with MS Office tools (including Excel) for data handling and reporting.
• Familiarity with data querying languages (SQL, Python) is advantageous.

Responsibilities

• Content Development: Synthesize analytical findings, footfall trends, and market intelligence into content for stakeholders.
• Reporting Synthesis: Consolidate reports and translate data into clear, actionable insights.
• Project & Vendor Management: Coordinate end-to-end research projects and manage relationships with external vendors.
• Marketing Evaluation & Data Management: Evaluate marketing performance of the retail portfolio and maintain research data tools.
• Strategic Communications: Support interdepartmental stakeholders with consumer research insights.
• Execution of Initiatives: Drive ad-hoc research studies and consumer initiatives.

Skills

Market research

Data analytics

Business analysis

Stakeholder communication

SQL

Python

Excel

Education

Bachelor's degree

Tools

SQL

Python

Job description

We are Makers — people who care deeply about shaping places where life, work and nature can flourish together. Grounded in our heritage and united by a culture of trust and respect, we dare to take on ambitious ideas and turn them into something real — thoughtfully, collaboratively, and with care for the communities we serve. Our people are at the heart of it all: free to be themselves, driven to make a difference, and inspired to create alongside others. Brick by brick, we build vibrant, inclusive spaces that stand the test of time — because real progress comes from people who choose to make it happen.

Join our Research and Evaluation team and help transform consumer, retail, and market data into actionable business insights. You will analyse and interpret research findings, footfall trends, and market intelligence to develop reports, presentations, and strategic recommendations for stakeholders across the business. Working closely with internal teams and external research partners, you will manage research projects, evaluate marketing and portfolio performance, identify growth opportunities through data and analytics, and support consumer studies and special initiatives that inform business strategy and decision-making.

RESPONSIBILITIES

• Content Development: Support the content development initiative of the team. Synthesise analytical findings, footfall trends, and market intelligence into various forms of content that would enhance key stakeholders' understanding of market trends and business opportunities.
• Reporting Synthesis: Consolidate regular and ad-hoc reports, translating disparate data into clear and actionable insights to keep internal audiences well-informed of the business situations.
• Project & Vendor Management: Coordinate end-to-end research and evaluation projects, managing relationships with external research vendors, agencies, and data partners to ensure research deliverables meet quality standards and corporate priorities.
• Marketing Evaluation & Data Management: Evaluate the marketing performance of the retail portfolio. Maintain and optimise the use of research data and analytics tools to generate business insights, identify growth opportunities, and support business decision-making.
• Strategic Communications: Support strategic communications for key business initiatives across interdepartmental stakeholders (including Portfolio, Marketing, Leasing, and Senior Leadership), serving as an internal business partner on consumer research.
• Execution of Initiatives: Support the team in driving special and ad-hoc initiatives, consumer studies, and different research and evaluation assignments.

REQUIREMENTS

• Experience: Minimum 6 years of relevant experience in business analysis, data analytics, market research, or consumer insights within an in-house or agency setting.
• Education: Bachelor’s degree in Business, Marketing, Statistics, Economics, Data Science, Social Sciences or related fields.
• Market Research Expertise: Proficiency in business analysis and market research methodologies, including quantitative and qualitative approaches. Exceptional analytical skills and attention to detail, with the ability to translate data into actionable insights.
• Technical Know How: Strong knowledge of MS Office tools (including Excel) for data handling, reporting, and visualisation. Hands-on experience with data tools and utilising AI for maximising productivity; familiarity with SQL, Python, or other data querying languages is highly advantageous.
• Industry Experience: Knowledge of retail, consumer goods, property management, hospitality or shopping mall sectors in Hong Kong or the Chinese Mainland is preferred.
• Growth Mindset: Strong business acumen with a proactive, solution-oriented mindset and a passion for continuous learning.
• Languages: Excellent communication and interpersonal skills in Cantonese, English, and Mandarin.

BEHAVIOURAL COMPETENCIES

• Decision Quality
• Business Acumen
• Drives for Results
• Ensures Accountability
• Communicates Effectively
• Situational Adaptability

WHY CHOOSE US

• Randstad Hong Kong: Awarded Most Attractive Employer in the Property and Real Estate sector for 2024 and 2025
• HRoot Awards (Chinese Mainland): Received the Best Employer Award for three consecutive years in 2023, 2024, and 2025, together with the Best Social Enterprises Award in 2024

Don’t Miss This Opportunity

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

If we haven't contacted you six weeks after your submission, then please consider your application unsuccessful this time.

All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region's Personal Data (Privacy) Ordinance.