Assistant Customer Insights Manager

Global Sources; Hong Kong; On-site; HKD 600,000 - 840,000; Full time

Job summary

Global Sources in Hong Kong is seeking a senior Market Intelligence lead to deliver practical, decision-ready outputs across core product segments and annual plans. You will design and run customer insights programs, synthesize market developments, and provide governance for overseas shows.

The role requires leading complex research, managing senior stakeholders, and guiding cross-functional decision-making.

Qualifications

• Bachelor’s degree or above in Marketing, Business, Statistics, Economics, Social Sciences, Data Analytics, or a related discipline.
• 6-8 years’ relevant experience in market intelligence, customer insights, strategic research, consulting, business analysis, or B2B analytics.
• Experience leading complex research programmes and guiding cross-functional decision-making.

Responsibilities

• Lead, plan, develop and deliver recurring market intelligence reports for priority product segments.
• Translate strategy and priorities into an annual output plan.
• Develop and run customer insights programmes with tracker updates and clear leadership recommendations.
• Lead surveys, interviews, and focus groups for Hong Kong shows; govern questionnaire direction and reporting.
• Own the design, structure, and quality standards of all Market Intelligence materials.
• Manage ad hoc market research studies and requests.

Skills

English

Cantonese

Mandarin

Excel

PowerPoint

Survey tools

SPSS

Power BI

Tableau

AI tools

CRM

Web analytics

Education

Bachelor’s degree

Tools

Excel

PowerPoint

SPSS

Power BI

Tableau

CRM

Web analytics

AI tools

Job description

This role acts as a focused strategic insight partner for the business, with emphasis on delivering practical and decision-ready outputs across core product segments, ad hoc market research, year-round customer insights, and at-show insight programmes.

• Lead, plan, develop and deliver recurring market intelligence reports for priority product segments that are relevant and aligned with business priorities.
• Translate business strategy, leadership priorities, market developments, and commercial needs into a structured annual output plan
• Develop and run customer insights programme and deliver tracker updates, insight reports and clear recommendations for leadership, commercial, product, marketing, and show teams for future show strategy, customer engagement tactics, and experience improvement.
• Lead, design and conduct surveys, interviews, focus groups for our Hong Kong shows; and provide governance on questionnaire direction, segmentation logic, and reporting standards for overseas shows.
• Own the design, structure, and quality standards of all Market Intelligence materials and programmes; and act as the key Market Intelligence advisor to senior stakeholders.
• Manage and deliver ad hoc market research studies and requests.

Requirements

• Bachelor’s degree or above in Marketing, Business, Statistics, Economics, Social Sciences, Data Analytics, or a related discipline.
• 6-8 years’ relevant experience in market intelligence, customer insights, strategic research, consulting, business analysis, or B2B commercial analytics.
• Experienced in leading complex research programmes, managing senior stakeholders, and guiding cross-functional decision-making. Prior team leadership experience is strongly preferred.
• Excellent written and spoken English, Cantonese and Mandarin
• Strong command of Excel and PowerPoint required; proficiency with survey tools, SPSS, Power BI, Tableau, AI tools, CRM or customer databases, web analytics, and external market data sources is preferred.
• Strong strategic thinking with good business acumen, research planning and analytical judgement.

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