Marketing Insights Manager — Research & Evaluation

Swire Properties Limited 太古地產有限公司; Hong Kong; On-site; HKD 357,000 - 536,000; Full time

Job summary

Swire Properties Limited 太古地產有限公司 is seeking an Assistant Marketing Manager - Research and Evaluation to transform consumer, retail, and market data into actionable business insights. You will analyse research findings, footfall trends, and market intelligence to develop reports, presentations, and strategic recommendations for stakeholders across the business.

You will manage research projects, evaluate marketing and portfolio performance, identify growth opportunities through data and

Qualifications

• Minimum 6 years of experience in business analysis, data analytics, market research, or consumer insights.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with research methodologies (quantitative and qualitative) and report development.

Responsibilities

• Content development: synthesize analytical findings and market intelligence into business insights.
• Reporting synthesis: consolidate reports into clear, actionable summaries for stakeholders.
• Project & vendor management: coordinate research projects and manage external partners.
• Marketing evaluation: assess portfolio performance and use analytics tools to identify growth opportunities.
• Strategic communications: support cross‑departmental communications on consumer research.
• Initiatives: assist with ad-hoc studies and special research projects.

Skills

Market research

Data analytics

Business analysis

Stakeholder communication

Attention to detail

Education

Bachelor's degree in Business, Marketing, Statistics, Economics, Data Science, Social Sciences or related fields

Tools

MS Office (Excel)

SQL

Python

Job description

Swire Properties Limited 太古地產有限公司 is seeking an Assistant Marketing Manager - Research and Evaluation to transform consumer, retail, and market data into actionable business insights. You will analyse research findings, footfall trends, and market intelligence to develop reports, presentations, and strategic recommendations for stakeholders across the business.

You will manage research projects, evaluate marketing and portfolio performance, identify growth opportunities through data and