Marketing Communications Manager (B2B Exhibitions)

Adsale Exhibition Services Ltd; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

5-day work week

Double pay

Performance bonus

Medical insurance

Medical check-up

Birthday leave

Training

Excellent development prospect

Job summary

Adsale Exhibition Services Ltd. is seeking a Marketing Communications Manager (B2B Exhibitions) to lead strategic marketing communications for trade shows across Hong Kong and China.

You will drive attendance, shape messaging, and coordinate cross-office collaboration while maintaining brand consistency. The role requires a minimum of 10 years in marketing communications, plus leadership experience and strong English, Cantonese, and Putonghua skills.

Qualifications

• Minimum of 10 years in Marketing Communications/Marketing, preferably in trade show or event management.
• Experience in managing a team.
• Proficiency in leveraging AI tools with ability to articulate AI concepts, benefits and limitations.
• Strong written and verbal communication skills.
• Strong analytical skills to translate data into market insights.
• Excellent project management abilities.
• Detail-oriented, well organized and able to work independently.

Responsibilities

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement.
• Analyze market trends and overseas audience insights to tailor messaging.
• Coordinate cross-office collaboration between Hong Kong and China teams.
• Identify target markets and buyers, analyze competitor activities, and formulate strategies.
• Ensure brand consistency across marketing channels and materials.
• Create and oversee promotional materials including brochures, press releases, digital media, and website content.
• Build and maintain relationships with overseas media, industry influencers and partners.
• Manage buyer database and segmentation programs to enhance visitor experience and attendance.
• Develop strategies to nurture leads before and after events.
• Plan and coordinate event activities and timelines, ensuring smooth execution.
• Integrate internal and external resources to maximize synergy across teams, partners and vendors.
• Monitor marketing performance metrics, ROI and adjust strategies as needed.
• Manage budgets for marketing communications activities.
• Perform corporate duties as assigned and travel as necessary.

Skills

Team leadership

Cantonese and Putonghua

English proficiency

Communication skills

Job description

Marketing Communications Manager (B2B Exhibitions)

Develop and implement marketing communications strategies for trade shows to drive attendance and engagement

Analyze market trends and overseas audience insights to tailor messaging

Coordinate cross-office collaboration between Hong Kong and China teams

Market Research and Brand Management

Identify target markets and buyers, analyze competitor activities, and formulate strategies

Ensure brand consistency across all marketing channels and materials

Content Creation and Public Relations

Create and oversee promotional materials including brochures, press releases, digital media, website content etc.

Build and maintain relationships with overseas media, industry influencers and partner

Buyer Management

Manage buyer database and segmentation programs to enhance visitor experience and attendance

Develop strategies to nurture leads before and after events

Event Coordination and Resource Integration

Plan and coordinate event activities and timelines, ensuring smooth execution

Integrate internal and external resources, maximizing synergy across teams, partners and vendors

Performance and Cost Management

Monitor marketing performance metrics, ROI and adjust strategies as needed

Manage budgets for marketing communication activities

Others

Perform order corporate duties as assigned by the Management

Occasional travels are necessary

Requirements:

A minimum of 10 years in Marketing Communications/ Marketing, preferably in the trade show or event management industry

Experience in managing a team

Good at leveraging AI tools with the ability to clearly articulate AI concepts, benefits and limitations

Proficiency in both Cantonese and Putonghua, as well as English. Additional foreign language skills are a plus

Strong written and verbal communication skills

Strong analytical skills to interpret data and convert to market insights

Excellent project management abilities

Detail-minded, well organized and be able to work independently

Creative thinking and problem-solving skills

Ability to build relationships within the industry and leverage them for promotional opportunities

A very good team leader and team player

We offer an attractive remuneration package including:

• 5-day work week
• double pay
• performance bonus
• medical insurance
• medical check-up
• birthday leave
• training
• excellent development prospect

to the right candidate.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

(All personal data will be used for recruitment purposes only)

Adsale Exhibition Services Ltd. (member of Adsale Group) is a pioneer and leading international exhibition organizer. Each year, we organize more than 20 trade fairs in Beijing, Shanghai, Guangzhou, and Shenzhen. Our exhibitions cover a wide range of industries including plastics and rubber, energy and power, printing and packaging, wood-working and furniture, auto parts and automobile, etc.

Adsale Exhibition Services Ltd. has become a member of UFI since 2006, with some of our exhibitions are being certified as “UFI Approved Events\", such as CHINAPLAS, which we demonstrate our professional project management and dedication to the provision of quality exhibiting and visiting services.

Adsale Exhibition Services Ltd. (member of Adsale Group) is a pioneer and leading international exhibition organizer. Each year, we organize more than 20 trade fairs in Beijing, Shanghai, Guangzhou, and Shenzhen. Our exhibitions cover a wide range of industries including plastics and rubber, energy and power, printing and packaging, wood-working and furniture, auto parts and automobile, etc.

Adsale Exhibition Services Ltd. has become a member of UFI since 2006, with some of our exhibitions are being certified as “UFI Approved Events\", such as CHINAPLAS, which we demonstrate our professional project management and dedication to the provision of quality exhibiting and visiting services.