Marketing Manager

Informa Group Plc.; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Informa Markets, based in Wan Chai, Hong Kong, is seeking a strategic and creative Marketing Manager to develop and implement campaigns that drive exhibition promotion and enhance brand visibility across the Food & Hospitality portfolio. You'll analyze campaign performance, identify industry trends, and collaborate with cross-functional teams to deliver high-quality content.

The role requires a strong strategic mindset, excellent English and Chinese communication, and the ability to lead a

Qualifications

• Bachelor's degree or higher in Marketing or related field.
• 8+ years of exhibition/trade show marketing experience with leadership.
• Strong written and verbal English and Chinese communication skills.
• Proven ability to manage integrated campaigns across channels.

Responsibilities

• Develop and implement strategic marketing campaigns to promote exhibitions.
• Analyze campaign performance and KPI metrics.
• Collaborate with cross-functional teams and external partners.
• Enhance brand visibility for Food & Hospitality portfolio.

Skills

Bilingual English/Chinese (Cantonese &

Strategic marketing

Team leadership

Education

Bachelor's degree in Marketing, Advertising, Business Administration, or related field

Tools

CRM systems

Event management platforms

Digital marketing tools

Microsoft Office

Job description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our 17/F, China Resources Building, 26 Harbour Road, Wan Chai, Hong Kong office.

ROLE SUMMARY:

We are seeking a strategic and creative Marketing Manager to develop and implement strategic marketing campaigns that drive exhibition promotion and enhance brand visibility. The successful candidate will be responsible for analyzing campaign performance metrics, identifying emerging industry trends, and collaborating with cross-functional stakeholders to deliver content of exceptional quality. This role requires a strategic mindset with strong analytical capabilities to optimize marketing initiatives for maximum impact and efficiency across our Food & Hospitality portfolio.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Strategies, develop and execute integrated marketing campaigns across but not limited to digital, print, and partnership channels.
• Enhance brand recognition and market positioning for all exhibitions within the Food & Hospitality portfolio
• Collaborate with internal teams and external partners to create and deliver high-calibre professional content
• Cultivate and strengthen relationships with media partners and industry thought leaders to expand event visibility and audience reach
• Conduct thorough analysis and reporting on marketing campaign performance, track KPIs such as visitor growth and digital engagement, using insights to optimise campaigns.
• Maintain current knowledge of industry developments and marketing best practices to continuously elevate campaign effectiveness
• Demonstrate initiative by conceptualizing and implementing innovative promotional channels and marketing approaches

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Business Administration, or a related field
• 8+ years of progressive experience in exhibition/trade show marketing, with proven leadership in managing marketing teams
• A strong enthusiasm for food, hospitality, and delivering exceptional industry experiences
• Proficient in digital marketing tools, CRM systems, event management platforms, and Microsoft Office applications
• Exceptional written and verbal communication skills in English and Chinese (Cantonese and Mandarin)
• Superior interpersonal and communication abilities with proven collaborative skills
• Excellent project management, analytical, and multi-tasking abilities
• Creative problem-solving and strategic thinking across diverse industries
• Ability to manage complex marketing calendars and meet challenging deadlines
• Demonstrated adaptability, teamwork orientation, and self-motivation

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.

As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.

This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.

Ask us or see our website for full information.

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