Marketing Communications Manager

Adsale; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Adsale is seeking a seasoned Marketing Executive to lead strategic planning, market research, content creation and PR for large-scale trade shows in Hong Kong. The role requires cross-office collaboration between Hong Kong and China teams to drive attendance and engagement, while maintaining brand consistency across channels.

The ideal candidate has 10+ years in marketing communications, strong leadership, analytical skills, and proficiency in English, Cantonese and Putonghua.

Qualifications

• 10+ years in marketing communications/ marketing, preferably in trade shows or event management
• Experience in managing a team
• Proficiency in articulating AI concepts, benefits and limitations
• Strong written and verbal communication skills
• Strong analytical skills to interpret data into market insights
• Excellent project management abilities
• Detail-minded, organized, able to work independently
• Creative thinking and problem-solving abilities
• Ability to build relationships within the industry for promotional opportunities
• Very good team leader and team player

Responsibilities

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement
• Analyze market trends and overseas audience insights to tailor messaging
• Coordinate cross-office collaboration between Hong Kong and China teams
• Identify target markets and buyers, analyze competitor activities, and formulate strategies
• Ensure brand consistency across all marketing channels and materials
• Create and oversee promotional materials including brochures, press releases, digital media, website content
• Build and maintain relationships with overseas media, industry influencers and partners
• Manage buyer database and segmentation programs to enhance visitor experience
• Develop strategies to nurture leads before and after events
• Plan and coordinate event activities and timelines, ensuring smooth execution
• Integrate internal and external resources, maximizing synergy across teams, partners and vendors
• Monitor marketing performance metrics, ROI and adjust strategies as needed
• Manage budgets for marketing communication activities
• Perform order corporate duties as assigned by the Management
• Occasional travels are necessary

Skills

Marketing leadership

Team management

AI tools usage

Bilingual English Cantonese Putonghua

Analytical skills

Project management

Communication skills

Tools

AI tools

Job description

Strategic Planning

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement
• Analyze market trends and overseas audience insights to tailor messaging
• Coordinate cross-office collaboration between Hong Kong and China teams

Market Research and Brand Management

• Identify target markets and buyers, analyze competitor activities, and formulate strategies
• Ensure brand consistency across all marketing channels and materials

Content Creation and Public Relations

• Create and oversee promotional materials including brochures, press releases, digital media, website content etc.
• Build and maintain relationships with overseas media, industry influencers and partner

Buyer Management

• Manage buyer database and segmentation programs to enhance visitor experience and attendance
• Develop strategies to nurture leads before and after events

Event Coordination and Resource Integration

• Plan and coordinate event activities and timelines, ensuring smooth execution
• Integrate internal and external resources, maximizing synergy across teams, partners and vendors

Performance and Cost Management

• Monitor marketing performance metrics, ROI and adjust strategies as needed
• Manage budgets for marketing communication activities

Others

• Perform order corporate duties as assigned by the Management
• Occasional travels are necessary

Requirements

• A minimum of 10 years in marketing communications/ marketing, preferably in the trade show or event management industry
• Experience in managing a team
• Good at leveraging AI tools with the ability to clearly articulate AI concepts, benefits and limitations
• Proficiency in both Cantonese and Putonghua, as well as English. Additional foreign language skills are a plus
• Strong written and verbal communication skills
• Strong analytical skills to interpret data and convert to market insights
• Excellent project management abilities
• Detail-minded, well organized and be able to work independently
• Creative thinking and problem-solving skills
• Ability to build relationships within the industry and leverage them for promotional opportunities
• A very good team leader and team player