Project Executive - Marketing Communications (Media Relations)

Adsale Exhibition Services Ltd; Hong Kong; On-site; HKD 350,000 - 520,000; Full time

Benefits offered by this job

5-day work week

Double pay

Performance bonus

Medical insurance

Medical check-up

Birthday leave

Training and development prospects

Job summary

Adsale Exhibition Services Ltd in Hong Kong is seeking an experienced marketing professional to lead media relations and promotional campaigns for international exhibitions. You will build partnerships, plan media activities, and manage press events.

The role requires at least 3 years in marketing, fluency in Chinese, English, and Mandarin, and willingness to travel to Mainland China and abroad. It offers a 5-day workweek, competitive pay, medical and training opportunities.

Qualifications

• Degree in marketing, communication or business-related discipline.
• Minimum 3 years of experience in marketing, preferably in exhibition industry.
• Good command of Chinese, English and Mandarin (spoken and written).
• Innovative with knowledge of corporate identity management, creative writing and artwork editing.
• Proactive, detail-minded, well-organized and able to work independently; experience deploying AI tools.

Responsibilities

• Develop and maintain strong relationships with media industry influencers, publications and journalists.
• Negotiate and manage partnerships with media and event organizers to achieve strategic collaborations.
• Develop and implement media plans aligned with project’s target regions, industries, and audience segments.
• Create and oversee the distribution of press releases and visitor eDMs, ensuring content aligns with project goals and overall campaign strategy.
• Organize and execute press activities, such as media briefings and press conferences, and prepare materials for media kit.
• Monitor media fulfillments and evaluate media performance, tracking media coverage, KPIs, and campaign effectiveness to support continuous optimization.
• Support other overseas promotion initiatives, including seminars, trade fairs, networking events, presentation ceremony, etc.
• Ad hoc projects as assigned by the Management.
• Travel to Mainland China and overseas countries is required.

Education

Degree in marketing, communication or business-related discipline

Marketing experience

Tools

MS Office

AI tools

Job description

Responsibilities:

• Develop and maintain strong relationships with media industry influencers, publications and journalists.




• Negotiate and manage partnerships with media and event organizers to achieve strategic collaborations.




• Develop and implement media plans aligned with project’s target regions, industries, and audience segments.




• Create and oversee the distribution of press releases and visitor eDMs, ensuring content aligns with project goals and overall campaign strategy.




• Organize and execute press activities, such as media briefings and press conferences, and prepare materials for media kit.




• Monitor media fulfillments and evaluate media performance, tracking media coverage, KPIs, and campaign effectiveness to support continuous optimization.




• Support other overseas promotion initiatives, including seminars, trade fairs, networking events, presentation ceremony, etc.




• Ad hoc projects as assigned by the Management.




• Travel to Mainland China and overseas countries is required.

Requirements:

• Degree in marketing, communication or business related discipline.




• Minimum 3 years of experience in marketing, preferably working in exhibition industry.




• Good command of both spoken and written Chinese, English and Mandarin, and proficient in MS Office applications for report compilation.




• Innovative with good knowledge of corporate indetity management, creative writing and artwork editing.




• Proactive, detail-minded, well-organized, sound problem-solving skills and able to work independently.




• Experience in deploying AI tools to applications.

We offer an attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

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員工福利 Benefits

• 五天工作 5-Day Work


• 醫療津貼 Medical Insurance


• 表現獎金/ 勤工獎 Performance Bonus


• 年終雙糧 Double Pay


• 晉升機會 Promotion


• 生日假期 Birthday Leave

行業 Industry

• 設計 / 製作室 Design / Production House

工作種類 Job Category

• 市場營銷 / 公共關係 (市場營銷 - 數瑪營銷) Marketing / Public Relations (Marketing - Digital Marketing)


• 應屆畢業生 (廣告 / 市場溝通) Fresh Graduate (Advertising / Market Communication)

工作地點 Location

• 北角 North Point

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