Trade Show Marketing & Communications Lead

Adsale Exhibition Services Ltd; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

5-day work week

Double pay

Performance bonus

Medical insurance

Medical check-up

Birthday leave

Training

Excellent development prospect

Job summary

Adsale Exhibition Services Ltd. is seeking a Marketing Communications Manager (B2B Exhibitions) to lead strategic marketing communications for trade shows across Hong Kong and China.

You will drive attendance, shape messaging, and coordinate cross-office collaboration while maintaining brand consistency. The role requires a minimum of 10 years in marketing communications, plus leadership experience and strong English, Cantonese, and Putonghua skills.

Qualifications

• Minimum of 10 years in Marketing Communications/Marketing, preferably in trade show or event management.
• Experience in managing a team.
• Proficiency in leveraging AI tools with ability to articulate AI concepts, benefits and limitations.
• Strong written and verbal communication skills.
• Strong analytical skills to translate data into market insights.
• Excellent project management abilities.
• Detail-oriented, well organized and able to work independently.

Responsibilities

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement.
• Analyze market trends and overseas audience insights to tailor messaging.
• Coordinate cross-office collaboration between Hong Kong and China teams.
• Identify target markets and buyers, analyze competitor activities, and formulate strategies.
• Ensure brand consistency across marketing channels and materials.
• Create and oversee promotional materials including brochures, press releases, digital media, and website content.
• Build and maintain relationships with overseas media, industry influencers and partners.
• Manage buyer database and segmentation programs to enhance visitor experience and attendance.
• Develop strategies to nurture leads before and after events.
• Plan and coordinate event activities and timelines, ensuring smooth execution.
• Integrate internal and external resources to maximize synergy across teams, partners and vendors.
• Monitor marketing performance metrics, ROI and adjust strategies as needed.
• Manage budgets for marketing communications activities.
• Perform corporate duties as assigned and travel as necessary.

Skills

Team leadership

Cantonese and Putonghua

English proficiency

Communication skills

Job description

Adsale Exhibition Services Ltd. is seeking a Marketing Communications Manager (B2B Exhibitions) to lead strategic marketing communications for trade shows across Hong Kong and China.

You will drive attendance, shape messaging, and coordinate cross-office collaboration while maintaining brand consistency. The role requires a minimum of 10 years in marketing communications, plus leadership experience and strong English, Cantonese, and Putonghua skills.