MARKETING & COMMUNICATION MANAGER

JP04 Richemont Japan LLC; Hong Kong; On-site; HKD 900,000 - 1,800,000; Full time

Job summary

Alfred Dunhill in Hong Kong is seeking a seasoned Marketing Development professional to lead APAC event strategies, oversee PR plans and VIP relations for a luxury brand. You will coordinate with regional teams to maximize press coverage and drive in-store traffic through high-profile events.

The role requires 8+ years in luxury brand management, strong English and Mandarin, and proven budgeting and cross-functional leadership to deliver impactful campaigns across APAC.

Qualifications

• Minimum 8 years of experience in luxury brand management.
• Bachelor's degree in business, marketing or related field.
• Strong strategic thinking with proven brand management experience.
• Excellent budgeting, planning and cost-control skills.
• Ability to lead multiple projects and prioritize effectively.
• Proven people/team and agency management abilities.
• Excellent written and spoken English and Mandarin.

Responsibilities

• Develop APAC event strategy to support sales and maximize press coverage.
• Submit monthly APAC event calendar.
• Support regional press days and plan PR for global/regional events.
• Coordinate with regional marketing head on events and local PR as needed.
• Collaborate with retail and merchandise teams on client-facing events.
• Explore co-branding and partnership events to drive store traffic.
• Plan, develop and execute local events (press, customer, in-store weekends).
• Manage shop staff for VIP invitations and hospitality arrangements.
• Submit post-event reports with cost breakdown and ROI.

Skills

Luxury brand management

Event planning

PR & media relations

Budgeting & cost control

Cross-functional collaboration

Education

Degree in business administration or marketing

Tools

Budgeting software

Media monitoring tools

Job description

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

Marketing Development

• APAC event strategy development to support sales and maximize press coverage.
• Monthly APAC event calendar submission
• Support regional press days and develop PR plans to support global/regional events.
• Assist regional marketing head on coordinating regional/ international events and initiate local PR plan when necessary.
• Work closely with retail and merchandise teams to plan client-facing events.
• Explore opportunities at co-branding and partnership events to recruit new traffic to stores.
• Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects)
• Manage and support shop staff for VIC inviting and hospitality arrangement.
• Post event report submission includes cost breakdown and ROI tracking.
• Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management

PR management

• Liaison with APAC media across different countries for appropriate photo shooting opportunity – samples management, timely support media for sample loan request and PR material request
• Generate ideas to increase media coverage, frequently communicate with media.
• Work closely with merchandise team on key products launch/ push, imitate press release to support local marketing activities to push exposure online.
• Distribute press materials timely according to global PR calendar and local calendar.
• Collect, track and manage media clippings and always aim to increase PR coverage.
• Report submission including daily coverage report, monthly PE report and DMR report.

VIP Relationship

• Support on establishing Asia VIP pool list, build up relationship with talent publicists, agents, managers, stylists, industry contacts.
• Work closely with Global Marketing on maintaining a yearly brand and entertainment events calendar, highlighting key upcoming events, outreach talent for suitable dressing opportunities.
• Maintain talent sizing charts, birthday and any important personal information.
• Outreach to talent for invitations to brand events, develop creative cooperation methods to maximize social buzz for PR & social use.
• Coordinate across APAC to monitor VIP sample stock and work closely with global team for seeding opportunities.

Other tasks

• Support management team to look for appropriate co-branding or sponsorship opportunity, culture/art/charity cooperation or business partnership.
• Manage suppliers/production house/clipping house/translation house/printing house.
• Manage and control PR & Event budget, including proceed and monitor payment.

Additional Information and Requirements:

• Minimum 8 years of experience in luxury brand management.
• Degree holder in business administration, marketing or related field
• Strong strategic thinker with demonstrated brand management experience.
• Expert planning, budgeting and cost control a must.
• Ability to prioritize whilst managing multiple projects.
• Demonstrated people/team management and agency management skills.
• Ability to collaborate cross functionally to achieve brand vision.
• Outstanding communication skills and the ability to influence, motivate and negotiate.
• Can-do oriented, independent and proactive approach to work.
• Strong written and verbal communication skills with a high level of English and Mandarin ability- written and spoken.