MARKETING & COMMUNICATION MANAGER

Richemont; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Richemont in Hong Kong seeks a Marketing Development lead to drive APAC event strategy, press days and regional PR plans. You will coordinate with retail/merchandise teams for client-facing events and seek co-branding opportunities to grow store traffic.

You will manage VIP relations, collaborate with Global Marketing on a yearly events calendar, and oversee budgets with ROI reporting. Strong English and Mandarin and luxury-brand experience are essential.

Qualifications

• Minimum 8 years of experience in luxury brand management.
• Degree holder in business administration, marketing or related field.
• Strong strategic thinker with demonstrated brand management experience.
• Expert planning, budgeting and cost control a must.
• Ability to prioritize whilst managing multiple projects.
• Demonstrated people/team management and agency management skills.
• Ability to collaborate cross functionally to achieve brand vision.
• Outstanding communication skills and the ability to influence, motivate and negotiate.
• Can-do oriented, independent and proactive approach to work.
• Strong written and verbal communication skills with a high level of English and Mandarin ability- written and spoken.

Responsibilities

• APAC event strategy development to support sales and maximize press coverage.
• Monthly APAC event calendar submission.
• Support regional press days and develop PR plans to support global/regional events.
• Assist regional marketing head on coordinating regional/international events and initiate local PR plan when necessary.
• Work closely with retail and merchandise teams to plan client-facing events.
• Explore opportunities at co-branding and partnership events to recruit new traffic to stores.
• Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects).
• Manage and support shop staff for VIC inviting and hospitality arrangement.
• Post event report submission includes cost breakdown and ROI tracking.
• Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management.
• Liaison with APAC media across different countries for appropriate photo shooting opportunity.
• Generate ideas to increase media coverage, frequently communicate with media.
• Work closely with merchandise team on key products launch/push, imitate press release to support local marketing activities to push exposure online.
• Distribute press materials timely according to global PR calendar and local calendar.
• Collect, track and manage media clippings and always aim to increase PR coverage.
• Report submission including daily coverage report, monthly PE report and DMR report.
• Support on establishing Asia VIP pool list, build up relationship with talent publicists, agents, managers, stylists, industry contacts.
• Work closely with Global Marketing on maintaining a yearly brand and entertainment events calendar, highlighting key upcoming events, outreach talent for suitable dressing opportunities.
• Maintain talent sizing charts, birthday and any important personal information.
• Outreach to talent for invitations to brand events, develop creative cooperation methods to maximize social buzz for PR & social use.
• Coordinate across APAC to monitor VIP sample stock and work closely with global team for seeding opportunities.
• Support management team to look for appropriate co-branding or sponsorship opportunity, culture/art/charity cooperation or business partnership.
• Manage suppliers/production house/clipping house/translation house/printing house.
• Manage and control PR & Event budget, including proceed and monitor payment.

Skills

Brand management

Event planning

Budgeting

Agency management

Cross-functional collaboration

English & Mandarin

Education

Business administration or Marketing degree

Job description

Marketing Development

• APAC event strategy development to support sales and maximize press coverage.
• Monthly APAC event calendar submission
• Support regional press days and develop PR plans to support global/regional events.
• Assist regional marketing head on coordinating regional/ international events and initiate local PR plan when necessary.
• Work closely with retail and merchandise teams to plan client-facing events.
• Explore opportunities at co-branding and partnership events to recruit new traffic to stores.
• Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects)
• Manage and support shop staff for VIC inviting and hospitality arrangement.
• Post event report submission includes cost breakdown and ROI tracking.
• Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management

PR management

• Liaison with APAC media across different countries for appropriate photo shooting opportunity - samples management, timely support media for sample loan request and PR material request
• Generate ideas to increase media coverage, frequently communicate with media.
• Work closely with merchandise team on key products launch/ push, imitate press release to support local marketing activities to push exposure online.
• Distribute press materials timely according to global PR calendar and local calendar.
• Collect, track and manage media clippings and always aim to increase PR coverage.
• Report submission including daily coverage report, monthly PE report and DMR report.

VIP Relationship

• Support on establishing Asia VIP pool list, build up relationship with talent publicists, agents, managers, stylists, industry contacts.
• Work closely with Global Marketing on maintaining a yearly brand and entertainment events calendar, highlighting key upcoming events, outreach talent for suitable dressing opportunities.
• Maintain talent sizing charts, birthday and any important personal information.
• Outreach to talent for invitations to brand events, develop creative cooperation methods to maximize social buzz for PR & social use.
• Coordinate across APAC to monitor VIP sample stock and work closely with global team for seeding opportunities.

Other tasks

• Support management team to look for appropriate co-branding or sponsorship opportunity, culture/art/charity cooperation or business partnership.
• Manage suppliers/production house/clipping house/translation house/printing house.
• Manage and control PR & Event budget, including proceed and monitor payment.

Additional Information and Requirements:

• Minimum 8 years of experience in luxury brand management.
• Degree holder in business administration, marketing or related field
• Strong strategic thinker with demonstrated brand management experience.
• Expert planning, budgeting and cost control a must.
• Ability to prioritize whilst managing multiple projects.
• Demonstrated people/team management and agency management skills.
• Ability to collaborate cross functionally to achieve brand vision.
• Outstanding communication skills and the ability to influence, motivate and negotiate.
• Can-do oriented, independent and proactive approach to work.
• Strong written and verbal communication skills with a high level of English and Mandarin ability- written and spoken.