APAC Luxury Marketing & PR Manager

dunhill; Hong Kong; On-site; HKD 800,000 - 1,200,000; Full time

Job summary

Dunhill is seeking a senior marketing professional in Hong Kong to lead APAC event strategy, press relations, and VIP engagement. The role coordinates regional events with retail and merchandising teams, drives co-branding opportunities, and ensures ROI through post-event reporting.

The ideal candidate has at least 8 years in luxury brand management, strong English and Mandarin communication skills, and a proven ability to manage budgets and cross-functional teams across Asia Pacific.

Qualifications

• Minimum 8 years of experience in luxury brand management.
• Experience in coordinating regional/international events and press management.
• Strong strategic thinker with proven brand management experience.
• Expert planning, budgeting and cost control a must.
• Demonstrated people/team management and agency management skills.
• Ability to collaborate cross-functionally to achieve brand vision.

Responsibilities

• APAC event strategy development to support sales and maximize press coverage.
• Monthly APAC event calendar submission.
• Support regional press days and develop PR plans to support global/regional events.
• Assist regional marketing head on coordinating regional/international events and initiate local PR plan when necessary.
• Work closely with retail and merchandise teams to plan client-facing events.
• Explore opportunities at co-branding and partnership events to recruit new traffic to stores.
• Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects).
• Manage and support shop staff for VIC inviting and hospitality arrangement.
• Post event report submission includes cost breakdown and ROI tracking.
• Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management.

Skills

Brand management

Event planning

Public relations

Budgeting

Team management

Cross-functional collaboration

Negotiation

English & Mandarin communication

Education

Degree in business administration or marketing

Job description

Dunhill is seeking a senior marketing professional in Hong Kong to lead APAC event strategy, press relations, and VIP engagement. The role coordinates regional events with retail and merchandising teams, drives co-branding opportunities, and ensures ROI through post-event reporting.

The ideal candidate has at least 8 years in luxury brand management, strong English and Mandarin communication skills, and a proven ability to manage budgets and cross-functional teams across Asia Pacific.