Marketing & Communication Manager

Richemont (Cartier/Van Cleef); Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

Richemont in Hong Kong seeks a senior Marketing Development professional to drive APAC event strategy, manage regional press activities, and coordinate high-profile VIP relations for luxury brands Cartier and Van Cleef. You will work closely with retail and merchandise teams to maximize store traffic through innovative co-branding and partnership initiatives.

You will lead regional PR planning, oversee budgets, and produce ROI-focused post-event reports while aligning with global marketing

Qualifications

• Minimum 8 years of luxury brand management experience.
• Degree holder in business administration, marketing or related field.
• Strong strategic thinker with demonstrated brand management experience.
• Expert planning, budgeting and cost control a must.
• Ability to prioritize whilst managing multiple projects.
• Excellent written and verbal English; Mandarin ability preferred.

Responsibilities

• APAC event strategy development to support sales and maximize press coverage.
• Monthly APAC event calendar submission and PR plans for regional events.
• Coordinate regional/international events and local PR initiatives.
• Collaborate with retail and merchandise teams on client-facing events.
• Develop partnerships and co-branding opportunities to drive store traffic.
• Oversee VIP relationship programs and talent outreach for events.
• Create post-event reports with cost breakdown and ROI tracking.
• Manage PR & Event budgets and supplier relationships.

Skills

Strategic thinking

Communication

Cross-functional

People management

Agency management

Education

Business/Marketing degree

Job description

Marketing Development

APAC event strategy development to support sales and maximize press coverage.

Monthly APAC event calendar submission

Support regional press days and develop PR plans to support global/regional events.

Assist regional marketing head on coordinating regional/ international events and initiate local PR plan when necessary.

Work closely with retail and merchandise teams to plan client-facing events.

Explore opportunities at co-branding and partnership events to recruit new traffic to stores.

Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects)

Manage and support shop staff for VIC inviting and hospitality arrangement.

Post event report submission includes cost breakdown and ROI tracking.

Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management

PR management

Liaison with APAC media across different countries for appropriate photo shooting opportunity - samples management, timely support media for sample loan request and PR material request

Generate ideas to increase media coverage, frequently communicate with media.

Work closely with merchandise team on key products launch/ push, imitate press release to support local marketing activities to push exposure online.

Distribute press materials timely according to global PR calendar and local calendar.

Collect, track and manage media clippings and always aim to increase PR coverage.

Report submission including daily coverage report, monthly PE report and DMR report.

VIP Relationship

Support on establishing Asia VIP pool list, build up relationship with talent publicists, agents, managers, stylists, industry contacts.

Work closely with Global Marketing on maintaining a yearly brand and entertainment events calendar, highlighting key upcoming events, outreach talent for suitable dressing opportunities.

Maintain talent sizing charts, birthday and any important personal information.

Outreach to talent for invitations to brand events, develop creative cooperation methods to maximize social buzz for PR & social use.

Coordinate across APAC to monitor VIP sample stock and work closely with global team for seeding opportunities.

Other tasks

Support management team to look for appropriate co-branding or sponsorship opportunity, culture/art/charity cooperation or business partnership.

Manage suppliers/production house/clipping house/translation house/printing house.

Manage and control PR & Event budget, including proceed and monitor payment.

Additional Information and Requirements:

Minimum 8 years of experience in luxury brand management.

Degree holder in business administration, marketing or related field

Strong strategic thinker with demonstrated brand management experience.

Expert planning, budgeting and cost control a must.

Ability to prioritize whilst managing multiple projects.

Demonstrated people/team management and agency management skills.

Ability to collaborate cross functionally to achieve brand vision.

Outstanding communication skills and the ability to influence, motivate and negotiate.

Can-do oriented, independent and proactive approach to work.

Strong written and verbal communication skills with a high level of English and Mandarin ability- written and spoken.