Marketing Executive

Randstad Hong Kong Limited; Hong Kong; Presencial; HKD 279.000 - 424.000; Jornada completa

Descripción de la vacante

Randstad Hong Kong Limited is seeking a proactive Marketing Executive on a 1-year contract to support a luxury brand across Hong Kong and Macau. You will report to the Regional Marketing Manager and drive 360-degree marketing, PR strategies, and VIP activations.

You will lead offline store activations, product launches, media previews and VIP events; cultivate key media relationships; manage KOLs and talent partnerships; craft bilingual copy; oversee samples and logistics; and deliver monthly

Formación

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• Minimum 3 years in brand marketing, PR, or events in luxury/fashion.
• Strong network with HK lifestyle media, stylists, and KOLs.
• Fluent in Cantonese and English; Mandarin a plus; luxury copywriting skills.
• Highly organized, proactive, and able to work independently.
• Proficient in MS Office and digital/social platforms.
• Immediate or short-notice availability preferred.

Responsabilidades

• Lead offline store activations, seasonal product launches, media previews, and VIP events from brief to post-event review.
• Maintain relationships with leading fashion, lifestyle media across HK and Macau; draft press releases and pitch brand stories.
• Identify and manage relationships with KOLs, celebrities, and brand friends for seeding and collaborations.
• Draft and refine editorial, social media, and campaign copy in English and Traditional Chinese (HK usage).
• Oversee press sample requests, media loans, and logistics with high accuracy.
• Monitor campaign analytics, social media dynamics, and competitor activities; deliver monthly PR and marketing ROI reports.

Conocimientos

Public relations

Media relations

KOLs coordination

Campaign management

Event management

Copywriting

MS Office

Bilingual EN/Cantonese

Educación

Bachelor's degree in Marketing/Communications/PR

Herramientas

MS Office

Descripción del empleo

about the company. Our client is an acclaimed international luxury brand renowned for its distinctive design heritage, artisanal craftsmanship, and strong global presence. To support their expanding footprint and seasonal campaign calendar across Hong Kong and Macau, they are looking for a proactive and detail-oriented Marketing Executive to join their dynamic regional team on a 1-year contract basis

about the job.

Reporting directly to the Regional Marketing Manager, you will play a key role in executing 360-degree integrated marketing, Public Relations strategies, and VIP activations.

Key responsibilities include:

• Campaign & Event Execution: Lead offline store activations, seasonal product launches, media previews, and VIP events from brief to post-event review.

• Public Relations & Media Relations: Maintain strong relationships with leading fashion, lifestyle, and luxury media titles across HK and Macau; draft press releases and pitch compelling brand stories.

• KOL & Talent Partnerships: Identify and manage relationships with key opinion leaders (KOLs), celebrities, and brand friends for targeted seeding and strategic collaborations.

• Brand Localization & Copywriting: Draft and refine high-quality editorial, social media, and campaign copy in both English and Traditional Chinese (HK usage).

• Sample & Inventory Management: Oversee press sample requests, media loans, and logistics with high accuracy and organization.

• Performance Reporting: Monitor campaign analytics, social media dynamics, and competitor activities to deliver monthly Public Relations and marketing ROI reports.

skills & experiences required.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related discipline.

• Minimum 3 years of experience in brand marketing, Public Relations, or event management within the luxury, fashion, beauty, or premium lifestyle sectors.

• Proven network with Hong Kong lifestyle media, stylists, and fashion KOLs.

• Native/Fluent in written and spoken Cantonese and English (Mandarin is an advantage) with excellent luxury copywriting skills.

• Strong organizational skills, a hands-on approach, and the ability to work independently in a fast-paced environment.

• Proficient in MS Office (Excel, PowerPoint, Word) and digital social platforms.

• Immediate or short-notice availability is highly preferred.

experience

3 years

skills

Public Relations, media, talent and KOLs, Campaigns, events and launches, marketing plans

qualifications

no additional qualifications required

education

Bachelor Degree