Marketing Executive

Diptyque; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Diptyque Hong Kong & Macao Marketing team seeks a Marketing Executive to translate global strategies into localized activations, driving omni-channel campaigns across 9 boutique networks and our digital platform.

You will gain a 360-degree view of luxury retail marketing, focusing on launch readiness, promotion planning, client activation, analytics, and performance optimization.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 2–3 years of relevant marketing experience, luxury industry preferred.
• Proficiency in English and Chinese (written and spoken).
• Detail-oriented with strong organizational and project management skills.
• Able to adapt quickly in a fast-paced, collaborative team environment.

Responsibilities

• Localize and execute client animations across boutiques to drive store traffic.
• Support end-to-end promotions and mall activations with centralized guides.
• Conduct post-activation ROI assessments and extract learnings.

Skills

Marketing

Analytics

Project management

Bilingual English/Chinese

Stakeholder collaboration

Education

Bachelor’s degree

Tools

CRM software

Excel

BI/Analytics tools

Job description

Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.

MAIN PURPOSE AND SCOPE

Join our Hong Kong & Macao marketing team in a dynamic role integrating Digital Marketing & CRM with Trade & Retail Marketing. As Marketing Executive, you will drive local commercial execution and brand growth—translating global strategies into compelling, localized activations and seamless omni-channel campaigns across our 9 boutique networks and digital platform.

This role offers an immersive 360-degree view of luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics. It is an ideal growth platform for a motivated, detail-oriented marketer seeking to build strong business acumen, data-driven strategic thinking, and an all-rounded career.

DUTIES & KEY RESPONSIBILITIES

Trade & Retail Marketing Optimization

• In-Store Experience & Retail Animations : Localize and execute client animation across boutique networks and counters to elevate brand prestige and drive store foot traffic.
• Channel Promotions & Mall Partnerships : Support the end-to-end execution of brand promotional offers, generosity mechanics, and shopping mall activations. Systematically build centralized reference guides for store teams and track promotional effectiveness across channels.
• Post-Activation Commercial Insights : Conduct post-event client experience evaluations, capturing ROI takeaways and operational learnings to continuously optimize future activations.

360° Campaign Deployment & Marketing Operation

• CRM Communication & Clienteling Setup : Coordinate setup for CRM campaign outreach, including e-newsletter, targeted digital messaging push, and compiling structured clienteling toolkits.
• Visual Merchandising Guideline Adaptation & Rollout : Support in adapting launch guidelines, ensuring clear counter display instructions, and POSM allocations are effectively communicated.
• Digital Media Preparation : Drive the preparation and localization of paid digital media assets across channels, ensuring seamless asset delivery.
• E-Commerce Launch Preparation : Align product launch timelines by preparing product descriptions, and imagery materials to ensure smooth e-commerce rollouts.

Business Performance & Data Analytics

• Product Performance Tracking : Monitor weekly animation performance and contribute to monthly category reviews to evaluate product and channel growth momentum.
• Digital & CRM Insights : Extract and analyze cross‑channel data across CRM, e‑commerce, and digital platforms to monitor owned platform performance metrics.
• Competitor Research & Market Intelligence : Conduct regular tracking of competitor landscapes, including local trade promotions, retail activations, new product launches, digital/social media campaigns, and pricing strategies to inform actionable market insights.

Operational Excellence

• Administration & Procurement : Oversee marketing procurement, purchase orders, budget tracking logs, and vendor invoice processing to ensure operational accuracy.
• Cross-Functional Stakeholder Collaboration : Maintain clear, collaborative relationships with both back office and store team to ensure smooth execution.
• Agency & External Partner Liaison : Partner with external production agencies and suppliers to coordinate brief alignment, production schedules, and high‑quality material execution.

PROFILE

• Bachelor’s degree in marketing, Business, or a related field
• Minimum of 2-3 years of relevant marketing experience, preferably within luxury industry
• Proficient in both spoken and written English and Chinese
• Self‑motivated with an entrepreneurial mindset and proactive approach
• Able to stay flexible and adapt quickly in a fast‑paced working environment
• Detail‑oriented with strong organizational and project management skills
• Excellent analytical and problem‑solving skills
• Collaborative team player with excellent interpersonal communication skills

Diptyque is committed to diversity in all its forms and considers each application carefully.