Content Manager, Regional – Premium Brand

Global Executive Consultants Ltd.; Hong Kong; On-site; HKD 446,400 - 781,200; Full time

Job summary

A leading premium appliance brand is seeking a high-calibre individual as a Content Manager, Regional. This role involves championing the brand across the Asia market, supporting integrated brand strategies, localizing global campaigns, and overseeing content creation. Ideal candidates have over 5 years of experience in brand management or communications, with a consumer-centric mindset and strong analytical skills. This position offers international exposure and requires excellent communication skills.

Qualifications

• 5+ years of experience in brand management, PR, or communications.
• Expertise in relevant functional areas.
• Excellent communication skills in English and local languages.

Responsibilities

• Champion and elevate the brand across the Asia market.
• Support development and execution of brand strategies.
• Localize global campaigns and communication.

Skills

Brand management

Public relations

Communication strategies

Relationship building

Strategic thinking

Analytical skills

Consumer-centric mindset

Education

University degree in Marketing or related field

Job description

Content Manager, Regional – Premium Brand (Ref. No.: 27663)

Our client, a leading premium appliance brand, is seeking a high-calibre individual for this position

Job Duties

• Champion and elevate the brand across the Asia market, ensuring alignment with global positioning while adapting to local market dynamics.
• Support the development and execution of integrated brand and communication strategies that drive business objectives and brand performance, translating them into actionable brand plans.
• Localize and execute global campaigns and communication calendars with excellence, ensuring relevance and impact across all markets.
• Oversee content creation across owned social media, influencer collaborations, press releases, speeches, and other communication channels, maintaining consistency and impact.
• Assist the regional team in annual campaign and budget planning, aligned with business goals and brand KPIs.
• Build and maintain strong relationships with media outlets and industry influencers to secure positive coverage and support corporate objectives.

Job Requirements

• University degree or equivalent, preferably in Marketing or a related field.
• 5+ years of experience in brand management, PR, communications, or a related role, ideally with a leading premium brand.
• Broad, up-to-date expertise in relevant functional areas.
• Strong relationship-building, leadership, and networking skills.
• Consumer-centric mindset with a strong results orientation.
• High business acumen and commercial mindset.
• Strategic thinker with agility and strong analytical skills.
• Proven ability to manage and collaborate with multiple stakeholders across reporting lines; excellent communication skills in English and local languages.
• Strong international exposure and mobility, with willingness to travel.