Corporate Brand Marketing Manager | PR Agency

Michael Page (Hong Kong); Hong Kong; On-site; HKD 800,000 - 1,100,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

Michael Page International (Hong Kong) Limited in Hong Kong is seeking a seasoned Brand Marketing professional to shape regional corporate branding and communications. You will develop and execute strategies that strengthen market positioning, ensure consistent identity, and drive value across channels.

You will lead campaigns, thought leadership, and content efforts, collaborating with internal stakeholders and regional teams to deliver integrated marketing that resonates with luxury and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related discipline.
• 6–10 years of experience in corporate marketing, brand marketing, communications, or related marketing functions.
• Experience in agencies, integrated marketing consultancies, luxury brands, or premium consumer brands is highly preferred.

Responsibilities

• Develop and execute corporate brand marketing strategies to strengthen market positioning and brand visibility.
• Maintain consistent brand identity, messaging, and visual standards across marketing channels and corporate communications.
• Drive brand storytelling initiatives aligned with company values and business objectives.
• Plan and manage marketing campaigns, thought leadership programmes, and content marketing initiatives.
• Create engaging content across digital platforms, social media, newsletters, and corporate materials.
• Develop marketing collateral including capability presentations, case studies, pitch materials, and client-facing communications.
• Coordinate award submissions, industry recognition programmes, and branding initiatives.
• Support corporate events, client engagement activities, and business development initiatives.
• Identify opportunities to enhance brand awareness and industry profile.
• Collaborate with internal stakeholders and regional teams for integrated communications.
• Manage multiple projects and vendor relationships, and monitor marketing performance.

Skills

Brand strategy

Corporate storytelling

Content marketing

B2B marketing

Thought leadership

Project management

Stakeholder management

Education

Bachelor's degree in Marketing/Communications/Public Relations

Job description

• Opportunity to join a highly respected regional PR agency.
• Dynamic, entrepreneurial and collaborative culture.

About Our Client

Our client is a leading integrated marketing and communications consultancy with a strong presence across Asia Pacific. The organization partners with global and regional clients across luxury, lifestyle, arts & culture, tourism, hospitality, retail and property sectors, delivering strategic brand communications, marketing, digital, social media and experiential solutions.

Job Description

Brand Strategy & Marketing

• Develop and execute corporate brand marketing strategies to strengthen market positioning and brand visibility.
• Maintain consistent brand identity, messaging, and visual standards across all marketing channels and corporate communications.
• Drive brand storytelling initiatives aligned with the company's values and business objectives.

Content & Thought Leadership

• Plan and manage marketing campaigns, thought leadership programmes, and content marketing initiatives.
• Create engaging content across digital platforms, social media channels, newsletters, and corporate materials.
• Develop compelling marketing collateral, including capability presentations, case studies, pitch materials, and client-facing communications.

Corporate Communications & Industry Visibility

• Coordinate award submissions, industry recognition programmes, and branding initiatives.
• Support corporate events, client engagement activities, and business development initiatives.
• Identify opportunities to enhance brand awareness and industry profile.

Stakeholder Management

• Collaborate closely with internal stakeholders and regional teams to ensure integrated communication and brand alignment.
• Work with external vendors and partners to ensure successful delivery of marketing activities.
• Manage multiple projects and priorities within a dynamic and fast-paced environment.

Performance & Reporting

• Monitor marketing effectiveness and brand performance metrics.
• Manage marketing budgets and vendor relationships.
• Provide insights and recommendations to optimize future marketing initiatives.

The Successful Applicant

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related discipline.
• 6-10 years of experience in corporate marketing, brand marketing, communications, or related marketing functions.
• Experience gained within agencies, integrated marketing consultancies, professional services firms, luxury brands, premium consumer brands, or related environments is highly preferred.
• Strong understanding of:
  • Brand strategy
  • Corporate storytelling
  • Content marketing
  • B2B marketing
  • Thought leadership programmes
• Proven experience developing and executing integrated marketing campaigns and brand-building initiatives.
• Hands-on experience with social media, digital marketing, and content creation.
• Experience preparing:
  • Pitch materials
  • Capability presentations
  • Case studies
  • Award submissions
• Excellent written and verbal communication skills in English and Chinese.
• Strong project management and stakeholder management capabilities.
• Ability to thrive in a fast-paced and collaborative environment.

What's on Offer

This is a permanent position offering competitive benefits.