Manager, Communications & Public Relations

Dah Sing Financial Group; Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Job summary

Dah Sing Financial Group seeks an experienced Manager, Communications & Public Relations to lead marketing communications campaigns for its retail banking segment and support the Group's corporate activities, ESG and CSR initiatives.

The role requires managing budgets, coordinating with product teams, agencies, and stakeholders, and coaching a team to deliver high-impact campaigns. Fluency in English and Chinese is essential, with strong analytical and planning skills to meet tight schedules.

Qualifications

• Degree or above in Business Administration, Marketing, Communications, Journalism or related disciplines.
• Minimum 7 years of relevant experience in banking, financial services, advertising and/or PR.
• Excellent oral and written communication skills in English and Chinese.
• Self-motivated with strong analytical and planning skills.
• Detail-oriented, able to multi-task and work under pressure to meet tight schedule.
• Strong team player and good people skills for managing multiple stakeholders and for motivating and guiding team members.

Responsibilities

• To work with product teams to plan, develop, organise and drive effective and quality marketing communications campaigns for the Group's products, services and channels.
• To manage performance / liaise with agencies and external parties on creative development, media placement and production for branding and marketing campaigns.
• To maximise and manage media exposure for the Group, and to maintain close media relationships to optimise media placements / negotiations.
• To ensure compliance with the Group’s corporate ID guidelines.
• To support and execute Group CPR needs as necessary, including PR support for CBD and DSB China, corporate events, ESG and/or CSR activities.

Skills

English & Chinese

Leadership

Analytical skills

Project management

Education

Bachelor degree in Business Administration, Marketing, Communications, Journalism or related

Tools

Digital / social media

Job description

Manager, Communications & Public Relations

To develop and execute marketing and promotional campaigns for the retail bank, including segments, products, services and channels

To manage and ensure responsible and effective use of allocated resources and budgets

To support implementation of the Group’s crisis communications and reputation risk management efforts

To manage and coach team of direct reports

To support and execute Group corporate activities, including events, ESG and/or CSR initiatives as necessary

To provide communications & PR support to for Group subsidiaries as necessary

Job Responsibilities

To work closely with product teams to plan, develop, organise and drive effective and quality marketing communications campaigns for RBD’s products, services and channels, including helping to formulate and articulate campaign positioning and key messages, and leveraging the full breadth of marketing communications mix, including but not limited to ATL and BTL promotions, PR promotions, digital / social media marketing, POP displays, events and sponsorships, etc.

To manage performance / liaise with agencies and external parties on creative development, media placement and production for branding and marketing campaigns

To maximise and manage media exposure for the Group, and to maintain close media relationships (reporters and sales) to optimise media placements / negotiations

To ensure compliance with the Group’s corporate ID guidelines

To support and execute Group CPR needs as necessary, including PR support for CBD and DSB China, corporate events, ESG and/or CSR activities, etc

To support coordination of the Group’s crisis communications efforts

To ensure all assigned marketing communications initiatives and projects are executed within allocated resources and budgets

To manage and guide direct report(s) in the timely and quality execution of marketing and communications programmes and initiatives

Degree or above with major in Business Administration, Marketing, Communications, Journalism or related disciplines

Minimum 7 years of relevant experience in banking, financial services, advertising and/or PR

Knowledge and experience in digital / social media marketing

Excellent oral and written communication skills in English and Chinese

Self-motivated with strong analytical and planning skills

Detail-oriented, able to multi-task and work under pressure to meet tight schedule

Strong team player and good people skills for managing multiple stakeholders and for motivating and guiding team members

Please note that only shortlisted candidates will be notified.