Luxury Marketing Executive - 360 Campaigns & CRM

Beautiful Tree (Hong Kong) Limited; Hong Kong; Presencial; HKD 350 000 - 520 000; Tempo integral

Resumo da oferta

Diptyque is seeking a Marketing Executive for our Hong Kong & Macao team to translate global strategies into localized, multi-channel campaigns across nine boutiques and our digital platform.

You will drive in-store experiences, CRM outreach, and performance analytics, with a strong emphasis on brand prestige, cross-channel cohesion, and timely activation across luxury retail environments.

Qualificações

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 2–3 years of relevant marketing experience, preferably within luxury industry.
• Proficient in both spoken and written English and Chinese.
• Self-motivated with an entrepreneurial mindset and proactive approach.
• Able to stay flexible and adapt quickly in a fast-paced working environment.
• Detail-oriented with strong organizational and project management skills.
• Excellent analytical and problem-solving skills.
• Collaborative team player with excellent interpersonal communication skills.

Responsabilidades

• In-Store Experience & Retail Animations: Localize and execute client animations across boutique networks to elevate brand prestige and drive store foot traffic.
• Channel Promotions & Mall Partnerships: Support end-to-end execution of brand promotions, generosity mechanics, and shopping mall activations; create reference guides and track effectiveness.
• Post-Activation Commercial Insights: Conduct post-event evaluations, capture ROI insights and learnings to optimize future activations.
• CRM Communication & Clienteling Setup: Coordinate setup for CRM outreach (newsletters, targeted digital messaging) and compile clienteling toolkits.
• Visual Merchandising Guideline Adaptation & Rollout: Adapt launch guidelines and ensure clear counter display instructions and POSM allocations.
• Digital Media Preparation: Drive preparation and localization of paid digital media assets across channels.
• E-Commerce Launch Preparation: Align product launch timelines with descriptions and imagery for smooth online rollouts.
• Product Performance Tracking: Monitor weekly animation performance and contribute to monthly category reviews.
• Digital & CRM Insights: Analyze cross-channel data across CRM, e-commerce, and digital platforms.
• Competitor Research & Market Intelligence: Track competitor promotions, launches, pricing, and campaigns to inform insights.
• Administration & Procurement: Oversee marketing procurement, PO’s, budget tracking and vendor invoices.
• Cross-Functional Stakeholder Collaboration: Maintain clear collaboration with back office and store teams.
• Agency & External Partner Liaison: Coordinate briefs, production schedules, and delivery with external partners.

Formação académica

Bachelor’s degree in marketing, Business, or a related field

Descrição da oferta de emprego

Diptyque is seeking a Marketing Executive for our Hong Kong & Macao team to translate global strategies into localized, multi-channel campaigns across nine boutiques and our digital platform.

You will drive in-store experiences, CRM outreach, and performance analytics, with a strong emphasis on brand prestige, cross-channel cohesion, and timely activation across luxury retail environments.