Lux Retail Marketing Exec: Digital & Trade Activations

Diptyque Paris; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Job summary

Diptyque Paris Hong Kong & Macao marketing team seeks a Marketing Executive to drive local commercial execution and brand growth across 9 boutiques and digital platforms. The role translates global strategies into localized activations and seamless omni-channel campaigns.

This 360-degree role offers immersion in luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics for an ambitious marketer.

Qualifications

• Proficient in English and Chinese, both spoken and written.
• Strong analytical, problem-solving, and data-driven thinking.
• Detail-oriented with excellent organizational and project management skills.
• Able to collaborate with cross-functional teams and store staff.
• Experience in luxury or premium retail marketing is a plus.

Responsibilities

• Localize and execute client animations across boutique networks to elevate brand prestige.
• Support end-to-end brand promotions and mall activations; build guides and track effectiveness.
• Conduct post-event ROI evaluations and extract learnings for future activations.
• Coordinate CRM outreach, including e-newsletters and targeted messaging.
• Adapt launch guidelines for POSM; ensure clear display instructions.
• Prepare and localize paid digital media assets across channels.
• Prepare product descriptions and imagery for smooth e-commerce rollouts.
• Monitor weekly animation performance and contribute to monthly category reviews.
• Analyze cross-channel CRM, e-commerce, and digital data for performance insights.
• Track competitor promotions and market intelligence to inform actions.
• Oversee procurement, budget tracking, and vendor invoice processing.

Skills

English

Chinese

Analytical skills

Project management

Stakeholder collaboration

Education

Bachelor's degree in marketing, Business, or related field

Job description

Diptyque Paris Hong Kong & Macao marketing team seeks a Marketing Executive to drive local commercial execution and brand growth across 9 boutiques and digital platforms. The role translates global strategies into localized activations and seamless omni-channel campaigns.

This 360-degree role offers immersion in luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics for an ambitious marketer.