Luxury Customer Marketing Lead

Moët Hennessy Diageo Hong Kong & Macau; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Moët Hennessy Diageo Hong Kong & Macau is seeking a Customer Marketing Manager to develop and execute customer marketing strategies across key channels for Hong Kong & Macau. You will bridge Brand Marketing and Sales, translating brand ambitions into engaging customer and consumer experiences in luxury retail and hospitality environments.

In this role, you will lead channel activation, define investments, measure impact through KPIs and ROI, and scale successful models into playbooks for

Qualifications

• 8+ years' experience in customer/ trade/ retail marketing or category management.
• Proven track record in activations across channels.
• Excellent commercial acumen with ability to translate opportunities.
• Fluency in English and local language.

Responsibilities

• Lead development of customer marketing strategies across channels.
• Define channel activation plans translating brand strategies into commercially relevant customer and consumer experiences.
• Own POSM strategy and activation across channels, defining asset roles and visibility objectives.
• Measure activation performance through KPIs and ROI, and capture learnings for future activations.
• Collaborate with Brand Marketing and Sales to align regional strategies.

Skills

Customer marketing

Trade marketing

Retail marketing

Category management

ROI modeling

Aspire

Tools

Power BI

Job description

Moët Hennessy Diageo Hong Kong & Macau is seeking a Customer Marketing Manager to develop and execute customer marketing strategies across key channels for Hong Kong & Macau. You will bridge Brand Marketing and Sales, translating brand ambitions into engaging customer and consumer experiences in luxury retail and hospitality environments.

In this role, you will lead channel activation, define investments, measure impact through KPIs and ROI, and scale successful models into playbooks for