Marketing Executive

Beautiful Tree (Hong Kong) Limited; Hong Kong; On-site; HKD 350,000 - 520,000; Full time

Job summary

Diptyque is seeking a Marketing Executive for our Hong Kong & Macao team to translate global strategies into localized, multi-channel campaigns across nine boutiques and our digital platform.

You will drive in-store experiences, CRM outreach, and performance analytics, with a strong emphasis on brand prestige, cross-channel cohesion, and timely activation across luxury retail environments.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 2–3 years of relevant marketing experience, preferably within luxury industry.
• Proficient in both spoken and written English and Chinese.
• Self-motivated with an entrepreneurial mindset and proactive approach.
• Able to stay flexible and adapt quickly in a fast-paced working environment.
• Detail-oriented with strong organizational and project management skills.
• Excellent analytical and problem-solving skills.
• Collaborative team player with excellent interpersonal communication skills.

Responsibilities

• In-Store Experience & Retail Animations: Localize and execute client animations across boutique networks to elevate brand prestige and drive store foot traffic.
• Channel Promotions & Mall Partnerships: Support end-to-end execution of brand promotions, generosity mechanics, and shopping mall activations; create reference guides and track effectiveness.
• Post-Activation Commercial Insights: Conduct post-event evaluations, capture ROI insights and learnings to optimize future activations.
• CRM Communication & Clienteling Setup: Coordinate setup for CRM outreach (newsletters, targeted digital messaging) and compile clienteling toolkits.
• Visual Merchandising Guideline Adaptation & Rollout: Adapt launch guidelines and ensure clear counter display instructions and POSM allocations.
• Digital Media Preparation: Drive preparation and localization of paid digital media assets across channels.
• E-Commerce Launch Preparation: Align product launch timelines with descriptions and imagery for smooth online rollouts.
• Product Performance Tracking: Monitor weekly animation performance and contribute to monthly category reviews.
• Digital & CRM Insights: Analyze cross-channel data across CRM, e-commerce, and digital platforms.
• Competitor Research & Market Intelligence: Track competitor promotions, launches, pricing, and campaigns to inform insights.
• Administration & Procurement: Oversee marketing procurement, PO’s, budget tracking and vendor invoices.
• Cross-Functional Stakeholder Collaboration: Maintain clear collaboration with back office and store teams.
• Agency & External Partner Liaison: Coordinate briefs, production schedules, and delivery with external partners.

Education

Bachelor’s degree in marketing, Business, or a related field

Job description

Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.

MAIN PURPOSE AND SCOPE Join our Hong Kong & Macao marketing team in a dynamic role integrating Digital Marketing & CRM with Trade & Retail Marketing. As Marketing Executive, you will drive local commercial execution and brand growth—translating global strategies into compelling, localized activations and seamless omni-channel campaigns across our 9 boutique networks and digital platform. This role offers an immersive 360-degree view of luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics. It is an ideal growth platform for a motivated, detail-oriented marketer seeking to build strong business acumen, data-driven strategic thinking, and an all-rounded career.

DUTIES & KEY RESPONSIBILITIES

• 1. Trade & Retail Marketing Optimization
  • In-Store Experience & Retail Animations: Localize and execute client animation across boutique networks and counters to elevate brand prestige and drive store foot traffic.
  • Channel Promotions & Mall Partnerships: Support the end-to-end execution of brand promotional offers, generosity mechanics, and shopping mall activations. Systematically build centralized reference guides for store teams and track promotional effectiveness across channels.
  • Post-Activation Commercial Insights: Conduct post-event client experience evaluations, capturing ROI takeaways and operational learnings to continuously optimize future activations.
• 2. 360° Campaign Deployment & Marketing Operation
  • CRM Communication & Clienteling Setup: Coordinate setup for CRM campaign outreach, including e-newsletter, targeted digital messaging push, and compiling structured clienteling toolkits.
  • Visual Merchandising Guideline Adaptation & Rollout: Support in adapting launch guidelines, ensuring clear counter display instructions, and POSM allocations are effectively communicated.
  • Digital Media Preparation: Drive the preparation and localization of paid digital media assets across channels, ensuring seamless asset delivery.
  • E-Commerce Launch Preparation: Align product launch timelines by preparing product descriptions, and imagery materials to ensure smooth e-commerce rollouts.
• 3. Business Performance & Data Analytics
  • Product Performance Tracking: Monitor weekly animation performance and contribute to monthly category reviews to evaluate product and channel growth momentum.
  • Digital & CRM Insights: Extract and analyze cross-channel data across CRM, e-commerce, and digital platforms to monitor owned platform performance metrics.
  • Competitor Research & Market Intelligence: Conduct regular tracking of competitor landscapes, including local trade promotions, retail activations, new product launches, digital/social media campaigns, and pricing strategies to inform actionable market insights.
• 4. Operational Excellence
  • Administration & Procurement: Oversee marketing procurement, purchase orders, budget tracking logs, and vendor invoice processing to ensure operational accuracy.
  • Cross-Functional Stakeholder Collaboration: Maintain clear, collaborative relationships with both back office and store team to ensure smooth execution.
  • Agency & External Partner Liaison: Partner with external production agencies and suppliers to coordinate brief alignment, production schedules, and high-quality material execution.

PROFILE

• Bachelor’s degree in marketing, Business, or a related field
• Minimum of 2-3 years of relevant marketing experience, preferably within luxury industry
• Proficient in both spoken and written English and Chinese
• Self-motivated with an entrepreneurial mindset and proactive approach
• Able to stay flexible and adapt quickly in a fast-paced working environment
• Detail-oriented with strong organizational and project management skills
• Excellent analytical and problem-solving skills
• Collaborative team player with excellent interpersonal communication skills

Diptyque is committed to diversity in all its forms and considers each application carefully. At Diptyque, we unleash your imagination and creativity and support your personal and professional development within a committed and talented team united in a shared adventure.