Luxury Retail Marketing Director - HK & Macau

Michael Page International (HK) Ltd; Hong Kong; Vor Ort; HKD 1.800.000 - 3.200.000; Vollzeit

Zusammenfassung

Michael Page International (HK) Ltd is seeking an experienced Marketing Director to lead the marketing strategy for Hong Kong and Macau. The role oversees brand, consumer marketing, events, and strategic partnerships across multiple channels to drive awareness, engagement, traffic, and sales in luxury retail.

Candidates should have 12+ years in marketing with 5+ years in leadership, a strong luxury/retail background, and fluency in English, Mandarin, and Cantonese.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Minimum 12 years of marketing experience, with at least 5 years in a senior leadership role.
• Strong background in luxury retail, travel retail, hospitality, premium consumer brands, or related industries.
• Proven experience leading large-scale marketing campaigns, events, and experiential activations.
• Strong commercial acumen with experience managing budgets and delivering measurable business results.
• Established network of marketing, event, PR, and creative agency partners.
• Experience managing cross-functional stakeholders and influencing senior leadership teams.
• Fluent in English, Mandarin and Cantonese is a must.

Aufgaben

• Develop and execute integrated marketing strategies to drive brand awareness, customer engagement, traffic, and sales performance.
• Lead multi-channel campaigns across online and offline touchpoints.
• Analyze customer insights, campaign performance, and ROI to optimize marketing effectiveness.
• Partner with premium brands and key stakeholders on co-marketing initiatives and customer engagement programs.
• Plan and execute premium brand activations, VIP experiences, flagship events, and retail campaigns.
• Manage end-to-end event delivery, including budgeting, agency management, logistics, execution, and post-campaign evaluation.
• Build and maintain strong relationships with event agencies, PR partners, and creative vendors.
• Develop partnerships with commercial, hospitality, lifestyle, tourism, and payment ecosystem partners.
• Drive collaborative marketing programs that increase customer acquisition, spending, and brand visibility.
• Identify new partnership opportunities to support business growth and enhance customer experience.
• Oversee visual merchandising strategy to ensure premium in-store experiences.
• Collaborate closely with retail operations and merchandising teams to enhance customer journeys and maximize commercial opportunities.
• Ensure consistency in campaign execution and brand presentation across all locations.
• Lead, coach, and develop a high-performing marketing team.
• Manage the regional marketing budget and ensure effective allocation of resources.

Kenntnisse

Brand management

Marketing strategy

Campaign management

Leadership

Budget management

Stakeholder management

Partnership development

Event planning

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing/Business/Communications

Jobbeschreibung

Michael Page International (HK) Ltd is seeking an experienced Marketing Director to lead the marketing strategy for Hong Kong and Macau. The role oversees brand, consumer marketing, events, and strategic partnerships across multiple channels to drive awareness, engagement, traffic, and sales in luxury retail.

Candidates should have 12+ years in marketing with 5+ years in leadership, a strong luxury/retail background, and fluency in English, Mandarin, and Cantonese.