(Senior) Marketing Executive

Puyi Optical; Hong Kong; On-site; HKD 480,000 - 640,000; Full time

Job summary

Puyi Optical in Hong Kong is seeking a talented (Senior) Marketing Executive to drive marketing initiatives across Hong Kong, Macau, Taiwan and Singapore. You will plan, execute, and optimize brand campaigns, events, and promotions to elevate brand presence among high-end customers.

Reporting to the Senior Marketing Manager, you will manage budgets, analyze ROI and coordinate with PR agencies, influencers, and internal teams.

Qualifications

• University degree in Marketing, Communications, Business, or related discipline.
• Minimum 5–6 years of relevant marketing/PR experience with integrated campaigns.
• Luxury retail, fashion, or lifestyle brand exposure preferred.
• Fluency in English and Chinese (Cantonese/Mandarin) with strong copywriting.

Responsibilities

• Develop and execute integrated marketing strategies and campaigns.
• Plan, organize, and oversee communications, events, and in-store activations.
• Copywriting for campaign assets, press releases, and product descriptions.
• Track performance, ROI, engagement, and sales impact; report insights.
• Manage relationships with influencers, media, PR agencies; coordinate with partners.
• Conduct market research to identify trends and opportunities in luxury retail.
• Negotiate with external vendors/agencies and oversee deliverables.
• Monitor budgets and inventory for promotional materials.
• Support cross-functional projects with agility.

Skills

Integrated campaigns

Brand campaign planning

Content creation

Campaign performance analysis

Influencer/PR relations

Market research

Vendor management

Budget management

Cross-functional collaboration

Copywriting

Education

University degree in Marketing/Related field

Tools

Microsoft Office

Analytics platforms

CMS

Job description

We are seeking a talented and passionate (Senior) Marketing Executive to drive marketing initiatives across Hong Kong, Macau, Taiwan and Singapore. Reporting directly to the Senior Marketing Manager, you will play a key role in planning, executing, and optimizing brand campaigns, events, and promotional activities to elevate brand presence, engage high-end customers, and contribute to business growth in the luxury retail sector.

Key Responsibilities

• Develop and execute integrated marketing strategies and creative campaigns that align with brand guidelines and regional market needs
• Plan, propose, organize, and oversee communication campaigns, promotional events, and in-store activations
• Handle copywriting and content creation for marketing materials, including campaign assets, press releases, product descriptions etc.
• Track campaign performance, analyze results (including ROI, engagement, and sales impact), and prepare insightful performance reports
• Build and maintain strong relationships with key influencers, media partners, stylists, KOLs, and PR agencies
• Conduct market research and competitive analysis to identify trends, assess brand health, and uncover opportunities in the luxury sector
• Identify, select, and manage external vendors/agencies; prepare proposals, negotiate terms, and oversee deliverables to ensure quality and on-time execution
• Monitor marketing expenses, manage budgets, and handle inventory for promotional materials
• Support ad hoc promotions, internal requests, and cross-functional projects with agility and efficiency

Requirements and skills

• University degree in Marketing, Communications, Business, or a related discipline
• Minimum 5–6 years of relevant experience in marketing communications/PR, with proven success in integrated campaigns (candidates with strong luxury retail, fashion, or lifestyle brand exposure preferred)
• Advantageous: Experience in Taiwan and/or Singapore markets, collaboration with PR agencies, or direct involvement in Greater China luxury retail
• Strong understanding of luxury retail dynamics, consumer behavior, and high-end brand positioning
• Demonstrated track record in campaign ideation, end-to-end execution, performance tracking, and data-driven optimization
• Excellent interpersonal and stakeholder management skills; proactive, collaborative, and effective in coordinating with internal teams and external partners
• Highly organized with strong time-management and multitasking abilities; thrives under tight deadlines
• Creative mindset, detail-oriented, and presentable
• Fluency in written and spoken English and Chinese (Cantonese and Mandarin); excellent copywriting skills in both languages
• Proficient in Microsoft Office suite and common marketing tools/software (e.g., analytics platforms, content management systems)
• Candidates with less experience may be considered as Marketing Executive