Lifecycle Marketing Architect for AI‑Driven Growth

MoneyHero Group (Nasdaq: MNY); Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Benefits offered by this job

Empowering work culture

Team of over 350 passionate individuals

Opportunities for career growth

Job summary

MoneyHero Group (Nasdaq: MNY) is looking for a Specialist in Lifecycle Marketing based in Hong Kong. This role focuses on designing and optimizing customer journeys for both B2B and B2C marketing strategies, leveraging AI tools for personalization and automation.

The ideal candidate will have over 8 years of experience in lifecycle marketing, particularly in fintech environments, with strong analytical skills and fluency in English, Cantonese, and Mandarin. You will collaborate closely with local teams to drive engagement and user retention.

Qualifications

• 8+ years of experience in lifecycle marketing within fintech or SaaS environments.
• Proficient in managing complex, multi-step customer journeys across digital channels.
• Strong analytical skills to drive lifecycle marketing strategies.

Responsibilities

• Lead the lifecycle marketing strategy across customer funnels.
• Design customer journeys leveraging data-driven insights.
• Manage CRM and marketing automation platforms.

Skills

Lifecycle marketing

CRM

Retention marketing

Digital marketing

Data analysis

Project management

Bilingual (English, Cantonese, Mandarin)

Education

Degree in Marketing, Business, or Data Analytics

Tools

CRM platforms

Marketing automation platforms

AI-enabled marketing applications

Job description

MoneyHero Group (Nasdaq: MNY) is looking for a Specialist in Lifecycle Marketing based in Hong Kong. This role focuses on designing and optimizing customer journeys for both B2B and B2C marketing strategies, leveraging AI tools for personalization and automation.

The ideal candidate will have over 8 years of experience in lifecycle marketing, particularly in fintech environments, with strong analytical skills and fluency in English, Cantonese, and Mandarin. You will collaborate closely with local teams to drive engagement and user retention.