Senior Manager, Customer Proposition & Growth

WeLab; Hong Kong; Sur place; HKD 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Learning stipend

Wellness program

Open plan office

Free food and drinks

Flexible time off

Résumé du poste

WeLab in Hong Kong is seeking an experienced Senior Customer Proposition and Growth Lead to drive end-to-end campaigns, onboarding, activation, and retention across a fast-paced fintech ecosystem. You will work closely with Marketing, Product, Digital, BI, Technology and Operations to craft compelling journeys that move the needle.

The role requires a Bachelor’s degree in Business or related field and 8+ years in customer lifecycle marketing, CRM, or product marketing within banking or fintech.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics or a related discipline.
• 8+ years of experience in customer proposition, portfolio management, CRM, lifecycle/growth marketing, customer acquisition or product marketing.
• Strong understanding of customer lifecycle management and retention.
• Proven experience in campaigns and communications, including measurement and optimization.
• Strong data analytics skills; Tableau or similar data visualization tools advantageous.
• Excellent stakeholder management and cross-functional collaboration.
• Fluent in Cantonese, English and Mandarin.

Responsabilités

• Drive customer growth across the lifecycle from acquisition to retention and anti-attrition.
• Lead customer campaigns and communications from proposition development to targeting and evaluation.
• Develop acquisition strategies across digital, referral and partnerships.
• Strengthen engagement through onboarding, activation, cross-sell and balance growth.
• Drive onboarding, anti-attrition and offboarding journeys.
• Collaborate with Marketing, Product, Digital, BI, Technology and Operations to deliver measurable outcomes.
• Stay compliant with cross-border and financial crime risk requirements.

Connaissances

Data analytics

Lifecycle marketing

Stakeholder mgmt

Communication

Cantonese/English/Mandarin

Formation

Bachelor’s degree in Business/Marketing/Economics/Data Analytics or related

Outils

Tableau

Description du poste

WeLab in Hong Kong is seeking an experienced Senior Customer Proposition and Growth Lead to drive end-to-end campaigns, onboarding, activation, and retention across a fast-paced fintech ecosystem. You will work closely with Marketing, Product, Digital, BI, Technology and Operations to craft compelling journeys that move the needle.

The role requires a Bachelor’s degree in Business or related field and 8+ years in customer lifecycle marketing, CRM, or product marketing within banking or fintech.