Lead, Customer AI & Analytics

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a data-driven professional to define upstream data collection, align IT and business data owners, and drive AI-enabled improvements across Customer & Marketing processes.

You will lead data governance, data quality, and cross-team collaboration to deliver measurable customer outcomes, privacy-compliant data strategies, and insightful analytics for digital experiences.

Qualifications

• Define data collection requirements and event taxonomy across digital touchpoints.

Responsibilities

• Define upstream data collection strategy across digital and customer touchpoints to support analytics and modelling.

Skills

Data governance

Customer data concepts

Identity resolution

Telemetry design

Propensity modelling

Agentic AI tools

Data privacy (PDPO/GDPR)

Requirements documentation

Education

Bachelor's degree in Business, Marketing, Information Management, Data Analytics, or related field

Tools

Segment

Amplitude

GA4

GitHub Copilot

Job description

AIA Hong Kong and Macau is seeking a data-driven professional to define upstream data collection, align IT and business data owners, and drive AI-enabled improvements across Customer & Marketing processes.

You will lead data governance, data quality, and cross-team collaboration to deliver measurable customer outcomes, privacy-compliant data strategies, and insightful analytics for digital experiences.