Head of CRM & Loyalty Programs | Data-Driven Growth

King Deux Search & Consulting; Hong Kong; On-site; HKD 1,004,000 - 1,339,000; Full time

Job summary

King Deux Search & Consulting is recruiting on behalf of a leading Hong Kong retail corporation, seeking a CRM Director to head the CRM team and drive loyalty initiatives. The role leads a 10–12 member team, develops a comprehensive CRM strategy, and supports data‑driven decision making for customer engagement and revenue growth.

The ideal candidate will possess a strong track record in CRM leadership, customer lifecycle management, and analytics, with fluency in English, Cantonese, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10–12 years of leadership experience in CRM, customer experience, or marketing.
• Strong knowledge of CRM principles, strategies, and lifecycle management.
• Proficiency with CRM platforms, data analytics and BI tools.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute a comprehensive CRM program and strategy to enhance engagement, retention, and loyalty.
• Lead and manage a CRM team of 10–12 professionals, providing guidance and development opportunities.
• Oversee design, implementation, and optimization of CRM campaigns using data-driven insights.
• Utilize BI tools to analyze customer behavior, identify trends, and inform decisions.
• Collaborate with marketing, sales and IT for seamless CRM integration.
• Establish strategic partnerships with external vendors and technology providers.
• Monitor CRM performance metrics and optimize ROI across initiatives.
• Stay informed on CRM industry trends and innovations.
• Manage CRM budgets and resource allocation.
• Foster a customer-centric culture across departments.

Skills

CRM leadership

Team management

Data analytics

Customer lifecycle management

Bilingual English/Cantonese/Mandarin

Education

Bachelor's degree in Marketing/Business Administration

Tools

CRM platforms

Job description

King Deux Search & Consulting is recruiting on behalf of a leading Hong Kong retail corporation, seeking a CRM Director to head the CRM team and drive loyalty initiatives. The role leads a 10–12 member team, develops a comprehensive CRM strategy, and supports data‑driven decision making for customer engagement and revenue growth.

The ideal candidate will possess a strong track record in CRM leadership, customer lifecycle management, and analytics, with fluency in English, Cantonese, and