CRM Partnerships Manager — Retail Marketing & Loyalty

King Deux Search & Consulting; Hong Kong; On-site; HKD 391,000 - 558,000; Full time

Job summary

King Deux Search & Consulting in Hong Kong seeks an (Assistant) CRM Manager to drive customer relationship initiatives and forge strategic partnerships. You will craft and execute CRM programs that boost engagement, loyalty and revenue, while evaluating partner opportunities and negotiating agreements.

Responsibilities include leading multi-channel campaigns, coordinating with internal teams, and measuring impact on customer lifetime value and satisfaction to optimize the CRM ecosystem.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5 years of experience in a CRM or customer engagement role, with a strong focus on partnership management
• Proven track record of developing and implementing successful CRM strategies that leverage strategic partnerships
• Proficient in partnership identification, evaluation, and contract negotiation
• Strong understanding of customer engagement and loyalty techniques
• Excellent communication, negotiation, and collaboration skills, with the ability to work effectively with cross-functional teams and external partners
• Familiarity with CRM software and marketing automation tools.

Responsibilities

• Develop and implement comprehensive CRM strategies that leverage strategic partnerships to enhance customer experiences and drive engagement.
• Identify and evaluate potential partner organizations (e.g., brands, loyalty programs, media platforms) that align with the company's customer base and brand values.
• Negotiate and manage partnership agreements, ensuring mutually beneficial terms and seamless integration with the CRM ecosystem.
• Oversee the planning, execution, and optimization of co-branded marketing campaigns and customer-facing initiatives across various channels.
• Collaborate with cross-functional teams to enhance customer touchpoints and deliver personalized, integrated experiences.
• Measure and report on the performance of CRM partnership initiatives, demonstrating the impact on key metrics such as customer lifetime value and customer satisfaction.
• Stay up-to-date with industry trends, emerging technologies, and consumer behaviour to continuously innovate and optimize the CRM partnership strategy.

Skills

CRM experience

Partnership management

Contract negotiation

Cross-functional collaboration

Marketing automation

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

CRM software

Marketing automation tools

Job description

King Deux Search & Consulting in Hong Kong seeks an (Assistant) CRM Manager to drive customer relationship initiatives and forge strategic partnerships. You will craft and execute CRM programs that boost engagement, loyalty and revenue, while evaluating partner opportunities and negotiating agreements.

Responsibilities include leading multi-channel campaigns, coordinating with internal teams, and measuring impact on customer lifetime value and satisfaction to optimize the CRM ecosystem.