Director of Strategy

Hung's Management Services Ltd; Hong Kong; On-site; HKD 1,800,000 - 2,800,000; Full time

Job summary

Hung's Management Services Ltd in Hong Kong is seeking a senior leader to build and refine a data-driven research framework for the dining industry. The role will drive growth, brand incubation, and expansion strategies across HK and regional markets, while leading cross-functional teams in analytics and marketing.

You will oversee strategy, site selection, pricing and ROI, and mentor a capable analytics and marketing team, aligning with multi-market business goals.

Qualifications

• Bachelor's degree or above.
• 10+ years of work experience with 5+ years in management and cross-functional leadership.
• Experience in restaurant, retail, consumer goods or chain-store industries; cross-market experience HK/Mainland China is a plus.
• A systematic understanding of the dining value chain and ability to articulate your methodology.
• Strong commercial analytics, financial modelling and quantitative skills.
• Fluent in Cantonese, Putonghua and English.

Responsibilities

• Build and refine a systematic research framework on the dining industry.
• Lead growth methodology validation and rollout in the Hong Kong market.
• Study new-brand incubation and expansion opportunities for HK and regional markets.
• Develop analytics capability and metrics framework to guide site selection, assortment, pricing and marketing.
• Oversee marketing and customer growth and own ROI.
• Contribute to medium- and long-term strategic planning and regional expansion.
• Build and develop analytics and marketing teams.

Skills

Leadership & team mgmt

Cross-functional collaboration

Analytics & finance

Languages: Cantonese/Putonghua/English

Education

Bachelor's degree

Job description

Job Descriptions

• Industry & Strategy Insight: Build and continuously refine a systematic research framework on the dining industry; track the evolution of market structure, consumer trends and the competitive landscape; and deliver independent, actionable strategic judgement to management.

• Import and Localise Growth Methodology: Study the scalable growth paths of restaurant chains in developed markets, distil transferable methodologies, and lead their validation and rollout in the Hong Kong market — codifying replicable growth models.

• New Brand Incubation & Expansion: Study the logic of new-brand incubation and opportunities for format innovation in the dining market; assess new-brand directions that fit the needs of the Hong Kong and regional markets; lead feasibility studies and pilot rollouts; and continuously enrich the Group's brand portfolio.

• Data-Driven Decision System: Develop commercial analytics capability, establish a framework of key operating metrics, and use data to guide core decisions on site selection, assortment, pricing and marketing.

• Marketing & Customer Growth: Oversee marketing and customer growth; design and optimise the mechanism from acquisition to retention; and own the return on marketing investment.

• Strategic Planning & Expansion Support: Contribute to the Group's medium- to long-term strategic planning, help design regional expansion pathways, and drive cross-functional execution.

• Team Building: Build and develop the commercial analytics and marketing teams, and foster a culture that is data- and results-oriented.

Requirements

• Bachelor's degree or above.

• 10+ years of work experience, with 5+ years in management and a proven track record of leading cross-functional teams.

• In-depth experience in the restaurant, retail, consumer goods or chain-store industry; cross-market experience (especially Hong Kong and Mainland China) is a strong plus.

• A systematic understanding of the full dining value chain, able to articulate clearly your own methodology and point of view on how the industry grows.

• Solid commercial analytics, financial modelling and quantitative skills — able to explain the "why" of a strategy and lead a team to actually deliver it.

• Fluent in Cantonese, Putonghua and English, able to bridge the Hong Kong–Mainland teams and markets.

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行業 Industry

• 批發及零售業 Wholesale & Retail

工作種類 Job Category

• 管理 (管理) Management (Management)

工作地點 Location

• 荔枝角 Lai Chi Kok

學歷要求 Education

• 學士 Bachelor