Product Strategy & Brand Development Manager

Elite Concepts (Hong Kong) Limited; Hong Kong; On-site; HKD 480,000 - 800,000; Full time

Job summary

Elite Concepts (Hong Kong) Limited is seeking a Product Strategy & Brand Development Manager to drive end-to-end product development across retail brands, dessert programs, and new markets, with emphasis on Taiwan and Vietnam expansion.

You will lead sourcing, R&D, packaging, and go-to-market strategies, coordinating with international suppliers and cross-functional teams to deliver on time and within budget.

Qualifications

• Degree or Diploma in Business, Marketing, Hospitality Management, or related fields.
• Minimum 3–5 years of relevant experience in product development, brand management, F&B operations, or business development; internship or management trainee experience considered.
• Portfolio showcasing past product launches, brand development projects, or market entry initiatives is a plus.
• Excellent written communication skills in English; proficiency in Cantonese/Mandarin is a plus.
• Familiarity with project management tools, financial modelling, and social media management tools is advantageous.

Responsibilities

• Lead end-to-end development of the Elite Concepts retail product brand, including sourcing, research and development, quality control, import procedures, and product launches.
• Manage relationships with key suppliers and partners across international markets.
• Oversee packaging design, product enhancements, and retail storefront development.
• Develop and execute sales and marketing strategies for product launches.
• Lead feasibility studies, market research, and concept proposals for new outlets.
• Drive new market entry strategy, including research, financial modelling, partner identification, and strategy recommendation.
• Coordinate multiple projects with internal teams and external partners; prepare regular progress reports for senior management; ensure on-time, on-budget delivery.

Skills

Strategic thinker

Project management

F&B passion

Cross-cultural communicator

Multitasking

Team player

Flexibility

Education

Degree or Diploma in Business/Marketing/Hospitality Management

Tools

Project management tools

Financial modelling

Social media management tools

Job description

Product Strategy & Brand Development Manager

ELITE CONCEPTS is one of Asia's leading hospitality groups. Today the company has operations in Hong Kong, Shanghai, Beijing and Taipei. To plan and develop our people element to complement our growth, we are now looking for talents to join our team as Product Strategy & Brand Development Manager.

Job Summary

The Product Strategy & Brand Development Manager serves as the driving force behind our Group's product innovation and brand expansion initiatives. This role is responsible for end-to-end product development — from concept and research & development through to sourcing, production, and launch — across retail brands, dessert programs, and new market entries. The ideal candidate is a strategic thinker with strong project management skills, commercial acumen, and the ability to manage complex, cross-border projects involving international suppliers, partners, and internal stakeholders. This role is central to our Group's growth strategy, with a particular focus on regional expansion into Taiwan and Vietnam.

Key Responsibilities

1. Product/Concept Development & Brand Management

Lead the end-to-end development of the Elite Concepts retail product brand, including sourcing, research and development, quality control, import procedures, and product launches.

Manage relationships with key suppliers and partners, including manufacturers in international markets.

Oversee packaging design, product enhancement, and retail store-front development.

Develop and execute sales and marketing strategies for product launches.

2. Market Expansion

Lead the feasibility study, market research, and concept proposal for the new outlet opening.

Drive new market entry strategy, including research, financial modelling, partner identification, and strategy recommendation.

Explore and evaluate partnership opportunities with local business.

3. Project Management & Stakeholder Coordination

Manage multiple projects simultaneously, coordinating with internal teams (restaurant operations, marketing, finance, procurement etc) and external partners (suppliers, designers, logistics providers).

Prepare regular progress reports and presentations for senior management review.

Ensure projects are delivered on time, within budget, and to the highest quality standards.

Work Requirements

Strategic Thinker: Ability to develop and execute product and market entry strategies with a commercial mindset.

Project Management: Proven capability to manage complex, multi-stakeholder projects from concept to completion, often across borders.

F&B Passionate: Deep interest in food and beverage trends, product innovation, and consumer behaviour.

Cross-Cultural Communicator: Comfortable working with international suppliers and partners, with strong written and verbal communication skills in English; proficiency in Cantonese/Mandarin is a plus.

Multitasker: Capable of managing multiple brands and projects simultaneously while meeting deadlines.

Team Player: Comfortable collaborating with outlet staff, kitchen teams, external agencies, and senior management.

Flexible: Willing to travel internationally and work occasional evenings or weekends during events or product launches.

Qualifications

Degree or Diploma in Business, Marketing, Hospitality Management, or related fields.

Minimum 3–5 years of relevant experience in product development, brand management, F&B operations, or business development; candidates with strong internship or management trainee experience will also be considered.

Portfolio showcasing past product launches, brand development projects, or market entry initiatives is a plus.

Excellent written communication skills in English; proficiency in Cantonese/Mandarin is a plus.

Familiarity with project management tools, financial modelling, and social media management tools is advantageous.

We offer competitive compensation and benefits packages in line with the market rate to the right candidate. All information received will be used for recruitment purposes only.