Digital & Martech Lead

Medecins Sans Frontieres; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Medecins Sans Frontieres Hong Kong is seeking a strategic leader to develop and lead the digital fundraising capability, marketing technology ecosystem and supporter insights framework to drive sustainable growth and data-driven decision making.

The role oversees digital engagement, audience insight, martech strategy, and testing frameworks, partnering with fundraising functions and MSF international community to deliver scalable, impact-focused campaigns.

Qualifications

• Degree in Marketing/Business/IS or related field.
• Experience in digital marketing, fundraising, CRM or marketing tech.
• Leadership experience managing teams.

Responsibilities

• Lead development and implementation of digital fundraising, audience insight and marketing tech strategy.
• Define digital/MarTech roadmap with investment priorities and capability requirements.
• Establish test-and-learn frameworks; translate data into strategic recommendations.
• Provide leadership to digital specialists, agencies and cross-functional teams.
• Engage with MSF international practice community to share learnings.

Skills

Digital marketing

Fundraising

CRM systems

Marketing technology

Data analytics

Leadership

Education

Bachelor's degree or above in Marketing, Business Administration, Information Systems or related

Tools

CRM platforms

Marketing automation

Job description

Lead the development of MSF Hong Kong's digital fundraising capability, marketing technology ecosystem and supporter insights framework to enable sustainable supporter growth, improve supporter experience and strengthen fundraising effectiveness through data-driven decision making and automation.

The role is a Cross-portfolio functional leader to build the digital, data and technology capability that enables supporter growth.

Key Responsibilities

Lead the development and implementation of MSF Hong Kong's digital engagement, supporter insight and marketing technology strategy, ensuring alignment with fundraising objectives and long-term organisational growth ambitions.

Define and drive the digital and MarTech roadmap, identifying investment priorities, capability requirements and innovation opportunities to improve supporter acquisition, engagement, retention and lifetime value.

Act as the organisational subject matter lead on digital fundraising, audience engagement and emerging technologies, influencing strategic direction and supporting evidence-based decision making across fundraising functions.

Supporter Insight & Performance Optimisation

Lead the development of supporter insight frameworks, audience segmentation methodologies and performance measurement systems to identify growth opportunities and improve fundraising effectiveness.

Translate supporter behaviour, market trends and fundraising performance data into strategic recommendations that inform campaign planning, resource allocation and supporter experience improvements.

Establish and oversee testing, optimisation and continuous improvement frameworks to maximise fundraising performance across digital channels and supporter journeys.

Establish test and learn structure to all fundraising campaigns and build internal test & learn trail to ensure impact of each learning captured and share amongst teams

Engage actively in MSF international community of practice

Marketing Technology & Capability Development

Lead the development, implementation and optimisation of marketing technology capabilities, including automation, customer data platforms, analytics and reporting solutions, ensuring effective adoption across fundraising teams.

Establish governance frameworks, performance standards and operating practices that enable scalable and data-driven supporter engagement.

Leadership & Stakeholder Management

Provide leadership and professional guidance to digital specialists, agencies and teams, ensuring effective delivery of strategic priorities and capability development.

Build collaborative partnerships across fundraising journey owners, Supporter Service Operations, Communications, Events & Outreach to drive integrated supporter engagement strategies and organisational effectiveness.

The Ideal Candidate

University degree or above in Marketing, Business Administration, Information Systems, Data Analytics or related discipline.

Minimum 8-10 years of experience in digital marketing, fundraising, CRM, customer engagement or marketing technology functions.

Minimum 3 years of team leadership and people management experience.

Proven experience developing and implementing digital growth strategies and multi-channel acquisition programmes.

Experience managing digital marketing budgets, forecasts and performance targets.

Experience leading CRM, customer data, marketing automation or technology transformation projects.

Experience managing agencies, technology vendors and external partners.

Experience within the NGO, fundraising, membership or subscription sectors is highly desirable.

MSF HK&F is committed to zero-tolerance of abusive behaviours including sexual exploitation, abuse, and harassment (SEAH), harassment, discrimination, exploitation, aggression, abuses of power and resources, and misconduct related to case management. All offers of employment will be subject to satisfactory references and appropriate screening checks. By submitting an application, candidates acknowledge and accept this recruitment procedures.

MSF HK&F acknowledges the principles of Diversity, Equity, and Inclusion in the workplace. We actively encourage applications from individuals of all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, disability, religion, or any other personal characteristics. We value the unique perspectives and experiences that each person brings and strive to create an environment where everyone feels respected, supported, and empowered to thrive.