Digital Fundraising & Martech Growth Lead

Medecins Sans Frontieres; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Medecins Sans Frontieres Hong Kong is seeking a strategic leader to develop and lead the digital fundraising capability, marketing technology ecosystem and supporter insights framework to drive sustainable growth and data-driven decision making.

The role oversees digital engagement, audience insight, martech strategy, and testing frameworks, partnering with fundraising functions and MSF international community to deliver scalable, impact-focused campaigns.

Qualifications

• Degree in Marketing/Business/IS or related field.
• Experience in digital marketing, fundraising, CRM or marketing tech.
• Leadership experience managing teams.

Responsibilities

• Lead development and implementation of digital fundraising, audience insight and marketing tech strategy.
• Define digital/MarTech roadmap with investment priorities and capability requirements.
• Establish test-and-learn frameworks; translate data into strategic recommendations.
• Provide leadership to digital specialists, agencies and cross-functional teams.
• Engage with MSF international practice community to share learnings.

Skills

Digital marketing

Fundraising

CRM systems

Marketing technology

Data analytics

Leadership

Education

Bachelor's degree or above in Marketing, Business Administration, Information Systems or related

Tools

CRM platforms

Marketing automation

Job description

Medecins Sans Frontieres Hong Kong is seeking a strategic leader to develop and lead the digital fundraising capability, marketing technology ecosystem and supporter insights framework to drive sustainable growth and data-driven decision making.

The role oversees digital engagement, audience insight, martech strategy, and testing frameworks, partnering with fundraising functions and MSF international community to deliver scalable, impact-focused campaigns.