Fundraising Manager – Donor Acquisition (2-year contract, renewable)

Oxfam Hong Kong; Hong Kong; Presencial; HKD 650.000 - 900.000; Jornada completa

Descripción de la vacante

Oxfam Hong Kong seeks a seasoned Fundraising Manager to lead donor acquisition and individual-giving growth across multi-channel initiatives. You will expand the donor base, strengthen engagement and drive sustainable income growth aligned with the organisation’s mission.

The role requires a strong background in donor acquisition, lead conversion, monthly giving, and CRM management, with NGO experience preferred. Travel may be required and the team collaborates across functions to meet targets.

Formación

• Degree in Marketing, Communications, Business, Social Sciences or related discipline.
• At least 10 years of fundraising experience incl. donor acquisition, individual giving, direct and digital marketing; NGO/INGO experience preferred.
• Proven track record in donor acquisition, lead conversion, direct response fundraising and monthly giving programmes.

Responsabilidades

• Develop and implement donor acquisition strategies to recruit new donors and grow the supporter base.
• Manage multi-channel donor acquisition programmes to achieve fundraising targets.
• Drive donor recruitment, lead conversion, cash giving and monthly giving initiatives.
• Support fundraising planning and identify opportunities for sustainable income growth.
• Develop donor communications and acquisition materials across direct mail, newsletters and campaigns.
• Monitor, analyse and optimise acquisition performance and ROI.
• Lead testing and optimisation initiatives to enhance fundraising effectiveness and donor retention.
• Oversee donor onboarding and stewardship activities to strengthen engagement.

Conocimientos

Donor acquisition

Direct marketing

CRM management

Digital marketing

Fundraising strategy

Donor stewardship

Project management

Educación

Degree in Marketing / Communications

NGO experience

Herramientas

Salesforce

MS Office

Descripción del empleo

The Fundraising Manager is a dynamic and results-oriented professional responsible for driving donor acquisition and individual-giving growth through effective multi-channel fundraising initiatives. The role is responsible for expanding the donor base, strengthening donor engagement, and delivering sustainable income growth in support of the organisation's mission.

Key Responsibilities:

Develop and implement donor acquisition strategies to recruit new donors and grow the supporter base.

Manage multi-channel donor acquisition programmes to achieve fundraising targets.

Drive donor recruitment, lead conversion, cash giving and monthly giving initiatives.

Support fundraising planning and identify opportunities for sustainable income growth.

Donor Engagement

Develop donor communications and acquisition materials, including direct mail, newsletters and campaign content.

Monitor, analyse and optimise acquisition performance, including donor conversion, acquisition costs, return on investment and donor value.

Lead testing and optimisation initiatives to enhance fundraising effectiveness and donor retention.

Oversee donor onboarding and stewardship activities to strengthen donor engagement and experience.

Operations & Team Management

Supervise acquisition staff, agencies and vendors to ensure effective delivery and target achievement.

Collaborate with internal teams and external partners on donor acquisition and stewardship initiatives.

Review and improve acquisition processes, workflows and operational guidelines.

Ensure compliance with relevant legal, ethical and organisational requirements, including data privacy and fundraising best practices.

Support fundraising events, campaign activities and other duties as assigned by the Director of Fundraising and Communications.

Overseas travel may be required.

Requirements:

Degree holder in Marketing, Communications, Business, Social Sciences or a related discipline.

At least 10 years' relevant experience in fundraising, donor acquisition, individual giving, direct and digital marketing, CRM or related fields; NGO/INGO experience is preferred.

Proven track record in donor acquisition, lead conversion, direct response fundraising and monthly giving programmes.

Solid experience in managing acquisition channels, including face-to-face fundraising, telemarketing, digital lead generation, direct mail and paid media.

Well-organised with strong project management skills, able to manage multiple priorities effectively in a fast-paced environment.

Good understanding of fundraising and acquisition metrics, including cost per acquisition, conversion rate, donor value and attrition.

Strong analytical skills with the ability to interpret donor and campaign data, identify trends and recommend improvements.

Hands-on experience with CRM systems and donor databases; Salesforce experience is an advantage.

Strong donor communication, content development and copywriting skills in English and Chinese.

Proficient in MS Office applications, particularly Excel, and Chinese word processing.

Familiarity with data privacy regulations, and fundraising best practices.

Experience in donor retention, stewardship and supporter journey management is an advantage.

Excellent written and spoken English and Chinese; fluency in Putonghua is preferred.

Identification with Oxfam’s mission and values is a must.

Why Join Us

At Oxfam Hong Kong, our culture is shaped by our values, which reinforce what we care about and how we do things. Our five core values are: Justice, Empowerment, Inclusiveness, Accountability and Innovation. Learn more about Oxfam Hong Kong here: https://www.oxfam.org.hk.

Oxfam Hong Kong is an equal opportunities employer.

Oxfam is committed to preventing any type of unwanted behavior at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.