Senior Digital Fundraising & MarTech Leader

Médecins Sans Frontières HK / Doctors Without Borders (MSF); Hong Kong; Presencial; HKD 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

MSF Hong Kong seeks a senior leader to drive digital fundraising, data-driven decision making and automation across the marketing technology ecosystem. You will lead supporter growth and optimise engagement through insights, analytics and strategic partnerships.

You will define roadmaps, manage budgets and collaborate with cross-portfolio teams to maximise fundraising performance and organisational impact.

Formación

• University degree or above in Marketing, Business Administration, Information Systems, Data Analytics or related discipline.
• Minimum 8-10 years in digital marketing, fundraising, CRM, customer engagement or marketing technology functions.
• Minimum 3 years of team leadership and people management experience.
• Proven experience developing and implementing digital growth strategies and multi-channel acquisition programmes.
• Experience managing digital marketing budgets, forecasts and performance targets.
• Experience leading CRM, customer data, marketing automation or technology transformation projects.
• Experience managing agencies, technology vendors and external partners.
• Experience within the NGO, fundraising, membership or subscription sectors is highly desirable.

Responsabilidades

• Lead the development and implementation of MSF Hong Kong's digital engagement, supporter insight and marketing technology strategy.
• Define and drive the digital and MarTech roadmap, prioritising investment and capability needs.
• Act as the SME on digital fundraising, audience engagement and emerging technologies.
• Develop supporter insight frameworks, segmentation methodologies and performance measurement systems.
• Translate data into strategic recommendations for campaign planning and resource allocation.
• Establish testing, optimisation and continuous improvement frameworks across digital channels.
• Engage in MSF international community of practice.

Conocimientos

Digital marketing

Fundraising

CRM

Audience insights

Leadership

Stakeholder management

Budget management

Educación

University degree

Herramientas

CRM systems

Marketing automation

Analytics tools

Descripción del empleo

MSF Hong Kong seeks a senior leader to drive digital fundraising, data-driven decision making and automation across the marketing technology ecosystem. You will lead supporter growth and optimise engagement through insights, analytics and strategic partnerships.

You will define roadmaps, manage budgets and collaborate with cross-portfolio teams to maximise fundraising performance and organisational impact.