Fundraising Manager – Donor Acquisition (2-year contract, renewable)

Oxfam; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Oxfam Hong Kong is seeking an experienced fundraising leader to drive donor acquisition, engagement, and sustainable income growth. The role focuses on developing multi-channel donor strategies, managing teams and partners, and ensuring compliant, ethical fundraising practices in Hong Kong.

The successful candidate will supervise staff and vendors, optimize campaigns, and report on metrics such as cost per acquisition and donor value, while collaborating with internal teams to advance Oxfam's

Qualifications

• Degree in Marketing, Communications, Business or related discipline.
• At least 10 years in fundraising, donor acquisition, or related fields; NGO/INGO preferred.
• Experience with multi-channel donor recruitment and digital marketing.

Responsibilities

• Develop and implement donor acquisition strategies to recruit new donors and grow the supporter base.
• Manage multi-channel donor acquisition programmes to achieve fundraising targets.
• Drive donor recruitment, lead conversion, cash giving and monthly giving initiatives.
• Oversee donor onboarding and stewardship activities to strengthen donor engagement and experience.

Skills

Fundraising strategy

Donor acquisition

CRM systems

Staff management

English & Chinese writing

Data analysis

Education

Bachelor's degree in Marketing / Communications / Business

Tools

Salesforce

MS Excel

Job description

Ref no.: FCU/FRM_DA/26/01

Looking for a meaningful career that allows you to make a difference in the world?

Join Oxfam Hong Kong, a member of the Oxfam confederation, in creating a world free of poverty. As an independent development and relief agency, we work with people living in poverty and partner organisations to implement effective development, humanitarian, policy advocacy, and public education programmes.

We are seeking passionate individuals to join our team and contribute to our poverty alleviation work. Join us and be part of the solution to end poverty and create a better world for all.

Key Responsibilities:

• Develop and implement donor acquisition strategies to recruit new donors and grow the supporter base.
• Manage multi-channel donor acquisition programmes to achieve fundraising targets.
• Drive donor recruitment, lead conversion, cash giving and monthly giving initiatives.
• Support fundraising planning and identify opportunities for sustainable income growth.

Donor Engagement

• Develop donor communications and acquisition materials, including direct mail, newsletters and campaign content.
• Monitor, analyse and optimise acquisition performance, including donor conversion, acquisition costs, return on investment and donor value.
• Lead testing and optimisation initiatives to enhance fundraising effectiveness and donor retention.
• Oversee donor onboarding and stewardship activities to strengthen donor engagement and experience.

Operations & Team Management

• Supervise acquisition staff, agencies and vendors to ensure effective delivery and target achievement.
• Collaborate with internal teams and external partners on donor acquisition and stewardship initiatives.
• Review and improve acquisition processes, workflows and operational guidelines.
• Ensure compliance with relevant legal, ethical and organisational requirements, including data privacy and fundraising best practices.
• Support fundraising events, campaign activities and other duties as assigned by the Director of Fundraising and Communications.
• Overseas travel may be required.

Requirements:

• Degree holder in Marketing, Communications, Business, Social Sciences or a related discipline.
• At least 10 years' relevant experience in fundraising, donor acquisition, individual giving, direct and digital marketing, CRM or related fields; NGO/INGO experience is preferred.
• Proven track record in donor acquisition, lead conversion, direct response fundraising and monthly giving programmes.
• Solid experience in managing acquisition channels, including face-to-face fundraising, telemarketing, digital lead generation, direct mail and paid media.
• Well-organised with strong project management skills, able to manage multiple priorities effectively in a fast-paced environment.
• Good understanding of fundraising and acquisition metrics, including cost per acquisition, conversion rate, donor value and attrition.
• Strong analytical skills with the ability to interpret donor and campaign data, identify trends and recommend improvements.
• Hands-on experience with CRM systems and donor databases; Salesforce experience is an advantage.
• Strong donor communication, content development and copywriting skills in English and Chinese.
• Proficient in MS Office applications, particularly Excel, and Chinese word processing.
• Familiarity with data privacy regulations, and fundraising best practices.
• Experience in donor retention, stewardship and supporter journey management is an advantage.
• Excellent written and spoken English and Chinese; fluency in Putonghua is preferred.
• Identification with Oxfam’s mission and values is a must.

Why Join Us

At Oxfam Hong Kong, our culture is shaped by our values, which reinforce what we care about and how we do things. Our five core values are: Justice, Empowerment, Inclusiveness, Accountability and Innovation. Learn more about Oxfam Hong Kong: https://www.oxfam.org.hk .

Oxfam is committed to preventing any type of unwanted behavior at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.

Oxfam Hong Kong is an equal opportunities employer.